How a Wiltshire company is using cutting-edge technology to shape its custom-made knives!
Thanks to bespoke personalisation, aerospace manufacturing techniques and hand-finishing, no two Savernake knives are ever the same
The most fundamental tool in any kitchen is a knife, and if you’re going to spend money on one thing, a strong, sharp piece of kit is going to be an investment you’ll appreciate.
It’s common knowledge that you’re less likely to cut yourself with a sharp knife than a dull one, and that a harder, sharper blade will take most of the effort out of all of your slicing and dicing, but what makes a knife better than the rest?
It’s a truly unique product, and that’s not marketing patter. No two knives are ever the same
Savernake knives are made to order from materials that are, according to the company: “Chosen by craftsmen and not accountants.”
The company sells to chefs and aficionados and trades on the almost infinite customisation it offers in its products, which combine centuries-old craftsmanship with aerospace technology.
Life at a knife-shop
Business disruption is ubiquitous, whether your company is a taxi, a bank, or a restaurant. Even mankind’s oldest tool hasn’t escaped the pace of change.
“Any industry that’s complacent is ready for disruption,” says Laurie Timpson, co-founder of Savernake Knives. Operating from the edge of a forest in Wiltshire, Mr Timpson and co-founder Philip Shaw, have been driven to create a tool with all the heritage you might expect but without the flaws that plague more rustic alternatives, with sacrifices made for beauty, robustness or longevity.
“We are the only people in the world (after three years of searching) who use a combination of aerospace manufacturing techniques and hand-finishing to create rapid-turnaround, high-quality bespoke chef’s knives, selling direct to the customer and allowing almost infinite customisation,” says Mr Timpson. “It’s a truly unique product, and that’s not marketing patter. No two knives are ever the same, but they are always ones we are immensely proud of.”
A unique identity
“People want to buy local; they want something nobody else has,” says Mr Timpson. “The maker movement is growing stronger every month because people recognise the inherent value in something that takes time and craftsmanship to produce, rather than something that’s stamped out of sheet of metal. The price represents what the shop can get away with rather than what the product is worth.”
The company’s determination to be at the cutting edge of modernity is what defines it
While Mr Shaw explains that a Savernake knife is at a price point above a supermarket alternative, that denotes a hand-crafted tool “that is equally at home sitting in a £100,000 kitchen in SW3 as it is an up-and-coming 16-hour-a-day restaurant in EC2”.
Indeed, the company’s determination to be at the cutting edge of modernity is what defines it, he adds: “Our customer doesn’t have to compromise on which way to leap.”