When it comes to branding, consistency is everything. How does one create a brand style guide? What should you include in a style guide
When it comes to branding, consistency is all that matters, simply because your brand should reflect the same look and feel everywhere. Staying visually consistent and connected with your audience is the best way for your brand to establish credibility and also grow rapidly.
Whether your business is big or small, you need a brand style guide. A brand style guide ensures that your brand is recognizable across every channel, medium & domain. Whether your website or your social media profiles, you need to adhere to this guide.
What is a brand style guide?
It is a document that describes, defines and presents what your brand can look like and what it cannot. It would be good if you lay down some ground rules that you follow across all online and offline channels and mediums.
How to create a brand style guide?
For this, you first need to define your brand identity guidelines. The brand style guide should reflect the heart, soul, mission and vision of your brand. Brand guidelines are something that defines the overall look and feel (design, structure, logo, font style) of your brand.
Why do you need a visual brand style guide?
To create an online space that makes your brand stand out from the rest.
Creating a brand style guide can be time-consuming, but that doesn’t mean you don’t need one. Having a style guide in place does more than just maintain consistency. For example, let’s say that you hire a new designer for your organization. What’s next? Are you going to spend time on explaining him/her all the guidelines for designing? Or would you prefer handing them over the brand style guide?
Picture the most recognizable brands like Google or Amazon. What is it about them that you are able to recall so easily? Is it their colour, font style, logo, which are together called the brand elements? You recall these brands because of their unique visual brand identity.
What to include in a style guide?
The branding style guide needs to include everything, your brand mission, vision to the textures, colour codes, etc.
RedAlkemi is a B2B Digital Marketing agency that helps SMEs with end to end management of their online presence. We offer different online presence management services like Digital Branding, Website Creation, Search Engine Optimization, Link Building, Content Marketing, Paid Advertising, Email Marketing and Social Media Management. We are adept at developing a digital marketing strategy which is just right for your business.
Read more blogs on Digital marketing here: https://www.redalkemi.com/blog/
For any Digital Marketing queries, ask us: https://www.redalkemi.com/contact-us
Ask the expert here: https://www.linkedin.com/in/anujalath/
For daily updates on Digital Marketing, follow us on:
Show us a bit of love by sharing and liking our videos!
Feel free to share your valuable feedback in the comments section below!