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3 Minute Product Manager: Competitive Analysis
 
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An introduction to competitive analysis for product managers.
Competitive Analysis Framework | Understand the User | App Marketing | Udacity
 
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Learn with Udacity and Google in our FREE App Marketing course and check out the Tech Entrepreneur Nanodegree program! ►►► http://bit.ly/Tech-Entrepreneur-Nanodegree ◄◄◄ ----------------------------------------­--------------------------------------------------- Built in partnership with Google, this program mixes theory and practice to show students how to transform ideas into market-ready products. ----------------------------------------­--------------------------------------------------- App Marketing: Your First 1,000 Users & Beyond ----------------------------------------­--------------------------------------------------- ►►► http://bit.ly/App-Marketing-Course ◄◄◄ ----------------------------------------­--------------------------------------------------- ● What's in the course? Without customers, your business does not exist. Marketing helps you understand your potential user and focus your product on their needs. This course will help you organize a strategy of identifying your perfect user, find ways to connect with them and what you’ll say when you find them. This covers research, planning, execution and most importantly how to grow your user base. ● Why take this course? You’re going to come up with a plan to acquire users and grow! By the time you’re done, you will have a robust marketing plan, including a slide deck with a description of your value to your customers, how you stack up against competitors, who your target audience is, and to grow your customer base. ----------------------------------------­---------------------------------------------------- Course Syllabus; App Marketing Lesson 1: Understand the User Learn to define and create a targeted marketing plan for specific user segments. Analyze your competitive advantages and disadvantages through market segmentation and the five level of market competition and learn how to position your product. Conduct competitive analysis in order to create your unique value proposition. Lesson 2: Pre-launch Create marketing goals in order to focus your marketing plan. You’ll start thinking about your distribution plan and consider what keywords work best for your goals. You’ll also create the materials to help prepare you for launch and learn about your app listing page. Finally, you’ll learn about the beta-testing community, beta-testing groups, and prepare your landing pages. Lesson 3: Launch! Prepare, launch, execute, and gain your first users. You’ll outline a go-to-market strategy and gain the know-how to execute on it. You’ll learn SEO (search engine optimization) and ASO (app store optimization) skills as well as growth hacking tips to get your first 1000 users. Lesson 4: Customer Acquisition Learn about paid and free customer acquisition methods from AdWords, social marketing, email marketing and more. Lesson 5: Measurement Fundamentals Learn to use data to iterate and optimize your marketing plan. ----------------------------------------­--------------------------------------------------- ►►►http://bit.ly/App-Marketing-Course ◄◄◄ ----------------------------------------­--------------------------------------------------- Tech Entrepreneur Nanodegree Our Tech Entrepreneur Nanodegree program teaches you the skills you need to create your own revenue-generating app, and build a successful business around it. You’ll learn to succeed the Silicon Valley way! ----------------------------------------­---------------------------------------------------- ►►► http://bit.ly/Tech-Entrepreneur-Nanodegree ◄◄◄ ----------------------------------------­---------------------------------------------------- Udacity | Google | Tech Entrepreneur Nanodegree | App Marketing | Understand the User | Pre-Launch | Launch | Customer Acquisition | Measurement Fundamentals
Views: 24609 Udacity
Competitor Analysis
 
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Unless a company pays attention to the strategies and situations of competitors and has some inkling of what moves they will be making, it ends up flying blind into competitive battle. Competitor analysis is about Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service. Michael Porter’s Framework for Competitor Analysis points to four indicators of a rival’s likely strategic moves. A strategic profile of a rival that provides good clues to their behavioral tendencies can be constructed by characterizing the rival along these four dimensions: Current Strategy, Objectives, Capabilities, and Assumptions. Studying competitors’ past behavior and preferences provides a valuable assist in anticipating what moves rivals are likely to make next and outmaneuvering them in the marketplace.
Views: 2598 Gregg Learning
8 competitor analysis
 
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Views: 21648 Informatieland
Business plan competitive market analysis: know your competition
 
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Try my full business plan course that explains how to write every section of the business plan: https://www.udemy.com/how-to-write-a-business-plan/?couponCode=ten_youtube Business plan competitive market analysis: know your competition. For more business help, check out my website http://www.problemio.com In this tutorial I explain what is the competitive analysis section of a business plan, how to write it, and how you should think about your competition. I also discuss how investors view this section, and what points you must cover to make sure that they are ok. Often, investors look at the competitive analysis section of your business plan to see how well you have researched your market, and how much experience you have in the business niche in which your business is in. Knowing your competition is an absolute must. If an entrepreneur doesn't have a good understanding of the competitive environment in their space, it is a bad sign of whether they are fit to run a business in that business space or not. You don't have to over-focus on your competition and obsess about it, but you should study your competition and understand what direction they are moving towards, and always think about whether that is something that might also be good for your business. When you do your competitive market analysis, consider that your competition are essentially your business peers. Even though you may have negative feelings about them, there are few people who understand what you are going through, and the challenges you face like your direct competitors. They are going through the same things. If you liked this video on competitive market analysis, below are more tutorials on how to write a business plan. Business planning playlist: https://www.youtube.com/watch?v=pTKvgsUrLGE&list=PLAgq5S6WQmzGEfMPCPuxa7P_VC1NywXTR Business plan for a fashion business or clothing line: https://www.youtube.com/watch?v=wqcjxFEBFYI Business plan for a day spa: https://www.youtube.com/watch?v=LYOZUyVTe1c Business plan for a boutique https://www.youtube.com/watch?v=dtz4Wgq6VOc Lawn care business plan: https://www.youtube.com/watch?v=vhrm36lfSrI How to plan and start a personal assistant business: https://www.youtube.com/watch?v=siXbQar05Hk How to write a business plan for a carpet cleaning business: https://www.youtube.com/watch?v=x1cwvbzjnKg How to open a pet store: https://www.youtube.com/watch?v=5m64WBOhbtQ How to open an animal rescue shelter: https://www.youtube.com/watch?v=IBJi1TmROZs How to start a home painting business: https://www.youtube.com/watch?v=miGuNt_nRNw How to open a coffee shop: https://www.youtube.com/watch?v=D5bibcEpOn4 How to write a business plan and open a barbershop: https://www.youtube.com/watch?v=aiG-h0N4wvY How to open a nightclub: https://www.youtube.com/watch?v=-mGhuq52Yow How to start a computer repair business: https://www.youtube.com/watch?v=VZ9XvEwDT0k How to write a business plan and start a daycare business: https://www.youtube.com/watch?v=mquu8No8phw How to write a business plan and start a residential and commercial cleaning business: https://www.youtube.com/watch?v=Zy2KGGCStdQ How to start a handyman business: https://www.youtube.com/watch?v=rkwxkhfO_wI How to write a business plan and open a hookah lounge: https://www.youtube.com/watch?v=C5iLGwsvpT8 How to write a business plan and start a snow removal business: https://www.youtube.com/watch?v=azhoBziW9dk How to plan and start a photography business: https://www.youtube.com/watch?v=4KTacErtNkQ How to become a life coach: https://www.youtube.com/watch?v=JVJPo4HRIDU Moving company business plan: https://www.youtube.com/watch?v=gHjNoSSTexQ
Want To Steal Your Competitor’s Market Share? Create Your Own Market Category - Dan Lok
 
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★☆★BONUS FOR A LIMITED TIME★☆★ You can download Dan Lok's best-selling book F.U. Money for FREE: http://createyourownmarket.danlok.link ★☆★ SUBSCRIBE TO DAN'S YOUTUBE CHANNEL NOW ★☆★ https://www.youtube.com/user/vanentrepreneurgroup?sub_confirmation=1 Dan "The Man" Lok, a multi-millionaire and serial entrepreneur, and an international best-selling author. Dan is considered the world’s leading expert in internet marketing and is referred to by many as the “Millionaire Mentor.” In fact, if you Google “Dan Lok”, you’ll see his name is all over 1,000,000 web pages! (ONE MILLION) Companies under his leadership generate more than $18+ million in sales a year, and tens of millions of dollars in revenue in the last few years. Dan is one of the rare keynote speakers and business consultants that actually owns a portfolio of highly profitable business ventures. Visit http://danlok.com for his latest blogs, news, tips, podcast, and where to catch him LIVE! ★ Remember to Like, Share and Subscribe for more videos! ★ ★☆★ Subscribe to Dan Lok's Podcast ★☆★ Imagine standing on the shoulders of the titans of entrepreneurship – some of world’s most successful and influential individuals – and be able to listen in on their content-rich conversations. Subscribe to the World's #1 Business Podcast for Entrepreneurs and High Achievers: http://www.shouldersoftitans.com ★☆★Subscribe to our channel★☆★ https://www.youtube.com/user/vanentrepreneurgroup?sub_confirmation=1 ★☆★Share this video★☆★ https://youtu.be/feHyWhSD_OE ★☆★Watch more videos★☆★ https://www.youtube.com/user/vanentrepreneurgroup/playlists ★☆★Connect with Dan Lok★☆★ Dan's Official Website: http://www.danlok.com Facebook: https://www.facebook.com/danlokfan Twitter: https://twitter.com/danthemanlok Linkedin: https://www.linkedin.com/in/danlok Amazon: http://www.amazon.com/Dan-Lok/e/B002BLXW1K Keywords: internet millionaire, online millionaire, internet entrepreneur, become an entrepreneur, online business, entrepreneurship, Dan Lok, internet marketing, build a business, how to start your own business, successful young entrepreneurs, start a business, create a business, vancouver entrepreneurs, vancouver millionaire, financial freedom, financial success, motivation speech, motivational speaker, inspirational speeches, business success, dan the man lok, grow business, entrepreneur advice, entrepreneur motivation
Views: 48843 Dan Lok
Porter's Five Forces - A Practical Example
 
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According to Porter's five forces framework the competitive environment in an industry is influenced by five forces: • The Threat of new entrants; • The Threat of substitute products; • The Rivalry among existing firms; • The Bargaining power of buyers; • And the Bargaining power of suppliers. The five forces model teaches us that competition has multiple dimensions. It is important how many direct competitors we have, but it is also important if clients can choose to use alternative products, or if new entrants are likely to enter the market and increase current levels of competition. In addition, we shouldn’t forget that clients and suppliers can have a very strong bargaining power, and dictate the terms if the companies in an industry are unable to do anything about it. On Udemy: https://www.udemy.com/user/365careers/ On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers
Views: 89821 365 Careers
Competitive price intelligence tool for retailers
 
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Real-time view of competitors product, price and assortment for pricing intelligence. See more : http://www.vnpglobal.com or contact [email protected] You can turn competitive insights into big opportunities and increase your revenue. Assortment Intelligence : Analyze the competitive landscape by category, brand, or any other breakdown that fits your needs. Pricing Intelligence : Analyze the competitive landscape by product to see the price difference by percentage, actual for all of your competitors to helps you in develop the best competitive pricing strategy to win in the competiton
Views: 1754 PriceTree
COMPETITOR ANALYSIS
 
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Views: 35 Neo Kong
Business Plan Competition Section
 
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http://www.growthink.com/products/business-plan-template | Click to gain access to Growthink's Ultimate Business Plan Template. Or call 800-506-5728 for professional assistance.
Views: 14647 growthink
Industry and Competitor Analysis | Entrepreneurship (Chapter 5)
 
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Industry and Competitor Analysis | Entrepreneurship (Chapter 5). Subscribe this channel to get more knowledge,Slides,Lectures,Presentations etc. Youtube: http://www.youtube.com/c/GetKnowledge?sub_confirmation=1 Facebook: https://www.facebook.com/g8knowledge Twitter: https://www.twitter.com/g8knowledge Instragram: https://www.instagram.com/knowledgeget Chapter Objectives: 1.Explain the purpose of an industry analysis. 2.Identify the five competitive forces that determine industry profitability. 3.Explain the role of “barriers to entry” in creating disincentives for firms to enter an industry. 4.Identify the nontraditional barriers to entry that are especially associated with entrepreneurial firms. 5.List the four industry-related questions to ask before pursuing the idea for a firm. 6.Identify the five primary industry types and the opportunities they offer. 7.Explain the purpose of a competitor analysis. 8.Identify the three groups of competitors a new firm will face. 9.Describe ways a firm can ethically obtain information about its competitors. 10.Describe the reasons for completing a competitive analysis grid.
Views: 858 Get Knowledge
Vlog #8: Competitor Analysis
 
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Analyze your competitors to use their strengths for your own benefit and make your site better than theirs. In this video, we're going to tell you what Serpstat's features to use to conduct an advanced competitor analysis. ••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••• serpstat.com – Research Competitors in Search Want to know more about keywords and ways to improve your website? Subscribe to our blog and follow Serpstat on social media! Blog: https://serpstat.com/blog Facebook: https://www.facebook.com/SerpstatGlobal Twitter: https://twitter.com/serpstat Want to learn more about keywords and become a real pro when it comes to keywords and competitor research? Make sure to visit the Serpstat Academy: http://academy.serpstat.com/
Views: 899 Serpstat
Competitive Analysis (1)- www.MarketingPlanNOW.com
 
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This first video, out of two, demonstrates how to analyze and understand the competition. There are two ways to do so. The qualitative approach describes the direct, indirect and potential competition while the quantitative approach demonstrates the level of competitiveness of your existing business versus the direct competitors. The next video; Competitive Analysis (2), completes the quantitative approach.
Views: 29830 Danny Abramovich
Business strategy - SWOT analysis
 
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On Udemy: https://www.udemy.com/user/365careers/ On YouTube: https://www.youtube.com/365careers On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers This lesson on Business strategy introduces the idea behind doing SWOT analyses. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Strategy module table of contents: MBA in a Box: Introduction 1. What does the course cover? Section: 2 Strategy: An Introduction 2. The role of Strategy and what makes a Strategy successful 3. The difference between Corporate and Business Strategy 4. The importance of the Mission, Vision, Goals, and Values statements Section: 3 Strategy: The industry lifecycle model 5. The four stages of the industry lifecycle model - An introduction 6. The strategic importance of the industry lifecycle model 7. The Introduction stage - A new industry is born 8. The Growth stage - An industry in its expansion phase 9. The Maturity stage - An industry at its peak 10. The Decline stage - An obsolete industry Section: 4 Strategy: Porter's Five Forces model - The competitive dynamics in an industry 11. Michael Porter's Five Forces model 12. The threat of new entrants 13. The threat of substitute products 14. The intensity of current competition 15. The bargaining power of suppliers 16. The bargaining power of clients 17. Porter's Five Forces framework applied in practice Section: 5 Strategy: Game Theory - Studying the interaction between multiple parties 18. An introduction to Game Theory 19. Zero-sum games - approaching situations with a win-lose perspective 20. Non-zero-sum games - considering both cooperation and confrontation 21. Tobacco companies - a real-life example of Game Theory application Section: 6 Strategy: Focusing on the inside of a business 22. Focusing on the inside of a business - An Introduction 23. A company's lifecycle model - what should be done at different stages Section: 7 Strategy: Acquiring a competitive advantage 24. The quest for a competitive advantage - An Introduction 25. The importance of building a sustainable competitive advantage 26. The role of resources and capabilities 27. Acquiring an actual competitive advantage Section: 8 Strategy: The three main competitive strategies 28. The three main competitive strategies 29. Cost leadership - sell cheap 30. Differentiation - be different 31. Niche (Focus) strategy - find your niche market 32. The danger of hybrid strategies Section: 9 Strategy: Corporate growth strategies 33. The types of growth opportunities companies pursue 34. Organic growth - building a solid foundation 35. Inorganic growth - leveraging M&A transactions 36. Horizontal integration 37. Vertical integration Section: 10 Strategy: The SWOT analysis framework 38. An introduction to SWOT analysis 39. SWOT analysis in practice - Starbucks -------------------------------- Strategy analysis has two main branches – analysis of a firm’s external environment and analysis of a firm’s internal environment. SWOT is a famous framework that allows us to combine the two types of analysis. SWOT is sometimes referred to as internal-external analysis. The acronym SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. The first two, Strengths and Weaknesses, are related to a firm’s internal environment, while the last two, Opportunities and Threats, consider its external environment. Internal strengths and external opportunities are vertically paired as helpful elements, while internal weaknesses and external threats are paired as harmful elements. if we perform a company analysis, under strengths, we would expect to see its core competences, the areas where the business excels and has a competitive advantage over competitors. Weaknesses are areas that need improvement. Such vulnerabilities place a company at a disadvantage when competing against other firms. Opportunities can be seen as favorable factors existing in a company’s external environment, in the industry where it operates, and have the potential to improve its current results and competitive positioning. Threats arise in a company’s external environment and might harm its current business.
Views: 67010 365 Careers
The Five Competitive Forces That Shape Strategy
 
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An Interview with Michael E. Porter, Professor, Harvard University. Porter's five competitive forces is the basis for much of modern business strategy. Understand the framework and how to put it into practice.
Views: 1866172 Harvard Business Review
Competitor analysis
 
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https://birdeye.com Competitive intelligence software - Analyze your business competition with BirdEye software Product walkthrough: Competitor Analysis It’s no secret — customer experience drives business success in today’s hyper-connected world. Winning in this landscape requires delivering not only great experiences, but the best ones. To become an industry leader, you need to know your competition inside and out. Tap into the drivers of customer experience and you hold the keys to the sources behind sentiments in the voice of the customer. Use feedback from your competitor’s customers to turn competitive benchmarking into competitive advantage. Understand your relative strengths and weaknesses compared to your most successful competitors, as reported by their customers in online reviews. BirdEye is the only feedback platform that equips you with access to your competitors’ customer insights so you don’t just know your competition, you stay ten steps ahead of them. A competitive analysis is a critical part of your company marketing plan. With this evaluation, you can establish what makes your product or service unique--and therefore what attributes you play up in order to attract your target market.
Views: 2359 BirdEye
288 Product Idea Elimination in Detail: Competitor Analysis
 
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One of the biggest problems sellers face on Amazon is finding the right product. The key is to try and eliminate every idea you can and only pursue the products you can't find a good reason to ignore. In this episode, I will go over my process of product elimination. This is just one lesson in my new course, Product Launch Process. I am giving away ONE membership for the new course. For your chance to win, enter at https://amazingfba.com/contest. Full show notes at https://amazingfba.com/288
Views: 38 Amazing Fba
How to Sell Your Product or Service - Competition and Analysis (Part 4 of 11)
 
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#howtosell #salestraining #victorantonio How to Sell Your Product or Service (Part 4 of 11) Sales Training Course. In this course, sales trainer and sales motivation expert Victor Antonio introduces you to a process to learn How to Sell. For more info go to Victor Antonio http://www.VictorAntonio.com In this video, Victor walks through the process of how to sell more products or services ---Get more Sales Training and Motivation Tips on Selling with Victor Antonio at http://www.SellingerGroup.com Bio: Sales Motivation speaker, trainer and author Victor Antonio is proof that the American dream of success is alive and well. A poor upbringing from one of the roughest areas of Chicago didn't stop Victor from earning a B.S. Electrical Engineering, an MBA and building a 20 year career as a top sales executive and becoming CEO of a multimillion dollar high-tech company. Prior to being CEO he was President of Global Sales and Marketing for a $420M company. He was tasked with building a global sales force, establishing contract agreements, developing financial pricing models and in charge of developing the corporate brand and marketing the company's services for worldwide acceptance. Before that he was Vice President of International Sales in a Fortune 500 $3B corporation at the time. Within a two and half year time period he grew their business from $14M to $98M in annual revenue. During that time period his sales totals were $162M and was selected from over 500 sales managers to join the President's Advisory Council for excellence in sales and management. International: His success in sales and management also helped him establish channels internationally. He has conducted business in Europe, Asia, Saudi Arabia, Australia, Latin America, Middle East, United Arab Emirates and South Africa. How to Sell Your Product or Service online Sales Training Course.
Views: 121289 Victor Antonio
Competitor analysis
 
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What are your strengths? How do you differentiate from others products, services, customer service or marketing strategies?
Views: 1459 WatchPNFP
Hoekstra catalyst testing  - 2 competitive product analysis.wmv
 
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competitive product analysis helps simplify catalyst selection
Views: 398 george hoekstra
Starbucks SWOT Analysis
 
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On Udemy: https://www.udemy.com/user/365careers/ On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Business strategy introduces the idea behind doing SWOT analyses. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Strategy module table of contents: MBA in a Box: Introduction 1. What does the course cover? Section: 2 Strategy: An Introduction 2. The role of Strategy and what makes a Strategy successful 3. The difference between Corporate and Business Strategy 4. The importance of the Mission, Vision, Goals, and Values statements Section: 3 Strategy: The industry lifecycle model 5. The four stages of the industry lifecycle model - An introduction 6. The strategic importance of the industry lifecycle model 7. The Introduction stage - A new industry is born 8. The Growth stage - An industry in its expansion phase 9. The Maturity stage - An industry at its peak 10. The Decline stage - An obsolete industry Section: 4 Strategy: Porter's Five Forces model - The competitive dynamics in an industry 11. Michael Porter's Five Forces model 12. The threat of new entrants 13. The threat of substitute products 14. The intensity of current competition 15. The bargaining power of suppliers 16. The bargaining power of clients 17. Porter's Five Forces framework applied in practice Section: 5 Strategy: Game Theory - Studying the interaction between multiple parties 18. An introduction to Game Theory 19. Zero-sum games - approaching situations with a win-lose perspective 20. Non-zero-sum games - considering both cooperation and confrontation 21. Tobacco companies - a real-life example of Game Theory application Section: 6 Strategy: Focusing on the inside of a business 22. Focusing on the inside of a business - An Introduction 23. A company's lifecycle model - what should be done at different stages Section: 7 Strategy: Acquiring a competitive advantage 24. The quest for a competitive advantage - An Introduction 25. The importance of building a sustainable competitive advantage 26. The role of resources and capabilities 27. Acquiring an actual competitive advantage Section: 8 Strategy: The three main competitive strategies 28. The three main competitive strategies 29. Cost leadership - sell cheap 30. Differentiation - be different 31. Niche (Focus) strategy - find your niche market 32. The danger of hybrid strategies Section: 9 Strategy: Corporate growth strategies 33. The types of growth opportunities companies pursue 34. Organic growth - building a solid foundation 35. Inorganic growth - leveraging M&A transactions 36. Horizontal integration 37. Vertical integration Section: 10 Strategy: The SWOT analysis framework 38. An introduction to SWOT analysis 39. SWOT analysis in practice - Starbucks -------------------------------- Strategy analysis has two main branches – analysis of a firm’s external environment and analysis of a firm’s internal environment. SWOT is a famous framework that allows us to combine the two types of analysis. SWOT is sometimes referred to as internal-external analysis. The acronym SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. The first two, Strengths and Weaknesses, are related to a firm’s internal environment, while the last two, Opportunities and Threats, consider its external environment. Internal strengths and external opportunities are vertically paired as helpful elements, while internal weaknesses and external threats are paired as harmful elements. if we perform a company analysis, under strengths, we would expect to see its core competences, the areas where the business excels and has a competitive advantage over competitors. Weaknesses are areas that need improvement. Such vulnerabilities place a company at a disadvantage when competing against other firms. Opportunities can be seen as favorable factors existing in a company’s external environment, in the industry where it operates, and have the potential to improve its current results and competitive positioning. Threats arise in a company’s external environment and might harm its current business.
Views: 155221 365 Careers
Competitor Analysis Tool
 
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Use Demand Metric's Competitor Analysis Tool to determine your market position relative to your competitors. Get this tool @ http://www.demandmetric.com/content/competitor-analysis-tool
Views: 1900 Demand Metric
Ebay Competitor Analysis Software | How To Research Competitors Products on Ebay
 
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Click below for the Ebay Competitor Analysis Software http://imhax.com/get/ebay-competitor-research (Affiliate link) If you are trying to find a great tool for ebay competitor research, or product research on ebay your search ends here. Find our how to research competitors on eBay in this video. Zik Analytics is a great tool to find your competitors successful products so that you can list them on your own store. The beauty is is that they have already done all the research for you! Check out Zik Analytics, you won't be disappointed! #ebaycompetitoranalysis #imhaxhowto #competitorresearch
Views: 997 IM Hax
Competitor Testing | User Experience Competitive Analysis
 
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Want To See How To Win More Business? Let's look at competitor testing of your user experience as a way to improve your overall customer experience and win more of the business. WANT ME TO DO A COMPETITOR TEST ON YOUR WEBSITE: (**Shown In This Video) Competitor Testing: https://yourcustomersshoes.com/product/competitor-testing/ ABOUT ME: I am a Customer Experience Consultant, Educator and Designer. This YouTube channel is where I share my experiences as a customer so that I am able to help businesses understand how their customers think , search, shop and interact with their brands. Additionally, I film product and website reviews which cover the entire customer experience; researching the product, purchasing and shipping, unboxing, initial impressions and full product reviews one month later. If you are interested in having your products, website or physical location reviewed by me, please visit my site at www.yourcustomersshoes.com to purchase these services. You may also click the link below titled 'Your Customers Shoes Store'. Please subscribe to be notified when I post new content. To learn more about Customer Experience Design, please visit my blog or podcast. Thanks for Watching. SUBSCRIBE FOR MORE: If you liked this video, please give it a thumbs up and subscribe to be notified of new videos. OTHER VIDEOS: What Is It Like To Be Your Customer?: https://youtu.be/9uLDnBHlung Customer Experience Vs Customer Service: https://youtu.be/KNBZxYAKet8 What Is A Customer Experience?: https://youtu.be/TjW4ludbGKY DIY Customer Experience: https://youtu.be/53J4MmbLwVQ HELPFUL LINKS: WEBSITE: https://yourcustomersshoes.com BLOG: https://yourcustomersshoes.com/blog PODCAST: https://yourcustomersshoes.com/mypodcast MY STORE:: https://yourcustomersshoes.com/shop MORE YOUR CUSTOMERS SHOES ONLINE: --------------------------------------------- ♥ FACEBOOK: https://www.facebook.com/yourcustomersshoes ♥TWITTER: https://twitter.com/yrcustomershoes ♥ INSTAGRAM: https://www.instagram.com/yourcustomersshoes ♥ LINKEDIN: https://www.linkedin.com/in/yourcustomersshoes ♥ GOOGLE+: https://plus.google.com/u/0/104747124656507172407 To Your Success, Elle Robertson Customer Experience Designer (CXD) Your Customer's Shoes www.yourcustomersshoes.com Engineering Customer Loyalty #yourcustomersshoes #ycs #ycs #yourcustomersshoes #customerexperience
Competitive Landscape - Industry Product
 
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The Competitive Landscape Chapter analyzes the external environment in which the industry is operating. It discusses the level of dominance by the major players, the breakdown of cost structures, barriers that operators face to enter the industry and what differentiates one operator from the other. Here are links to each of the sections covered in this chapter: Market Share Concentration - https://www.youtube.com/watch?v=1gZGuA5qyk0&t=0m18s Key Success Factors - https://www.youtube.com/watch?v=1gZGuA5qyk0&t=2m21s Cost Structure Benchmarks - https://www.youtube.com/watch?v=1gZGuA5qyk0&t=3m19s Basis of Competition - https://www.youtube.com/watch?v=1gZGuA5qyk0&t=5m29s Barriers to Entry - https://www.youtube.com/watch?v=1gZGuA5qyk0&t=7m13s Industry Globalization - https://www.youtube.com/watch?v=1gZGuA5qyk0&t=8m27s
Views: 1877 IBISWorld
Competitor Analysis Framework: The 5-Step Guide You MUST Follow
 
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This video consists of a 5-step tutorial that'll help you as a marketer do an effective competitor analysis. Digital marketing has changed everything. Years ago, it was impossible knowing a competitor’s marketing strategy without having insider information. Today, it’s a very different story. With competitive analysis tools like Ahrefs, SEMRush, SimilarWeb, among others, you can learn anything and everything about your competitors (without their knowledge). From the keywords they’re targeting, to the way they’re building links, there’s nothing you can’t learn from a few clicks of a mouse. And that’s exactly what you’ll learn today, step-by-step, click-by-click. In this video, you’ll learn: My proven 5-step process for conducting an in-depth competitor analysis (I’ll show you how to do it from start to finish, using a SaaS as an example). The #1 way to discover untapped competitor keywords (watch over my shoulder as I show you how to outrank your competitors—without them knowing). A simple, yet little-known way to discover hidden keyword opportunities (hint: it involves paid traffic). How to reverse-engineer a competitor's entire remarketing strategy, step-by-step. (Even if you’re not doing remarketing, there’s enormous value here.) And much more. If you like this video, then check out the blog post where we go into even more detail: https://sleeknote.com/blog/competitive-analysis Subscribe now to get higher conversions and more sales: https://www.youtube.com/channel/UCUTC5YzaNyQwgIRrhqeCsKw
Views: 2451 Sleeknote
Competitor Analysis and Product Selection Key Criteria
 
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Will discuss competitor analysis and product selection criteria
Views: 18 Mrutyunjaya Dash
Competitor Analysis
 
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Competitor analysis in urdu and hindi
External Analysis
 
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After this course, you will be able to explain the strategies managers use to help adapt to the external environment. The organizational environment includes all elements existing outside the boundary of an organization that have the potential to affect it. Analysis-based answers to these questions are prerequisites for a strategy offering good fit with the external situation. The macro-environment encompasses the broad environmental context in which a company is situated and is comprised of six principal components. As company managers scan the external environment, they must be alert for potentially important macro-environmental factors developments, assess their impact and influence, and adapt the company’s direction and strategy as needed. Competitive forces are those factors that influence the competitive position of a company in an industry or market. Scrutinizing each of the five competitive forces one by one provides a powerful diagnosis of what competition is like in a given market. Once the strategist has gained an understanding of the competitive pressures associated with each of the five forces, the next step is to evaluate the collective strength of the five forces and determine if companies in this industry should reasonably expect to earn decent profits. As a rule, the stronger the collective impact of the five competitive forces, the lower the combined profitability of industry participants. The real payoff of driving forces analysis is to help managers understand what strategy changes are needed to prepare for the impacts of the driving forces. A strategic group is a cluster of industry rivals that have similar competitive approaches and market positions. The best technique for revealing the market positions of industry competitors is strategic group mapping. Strategic group mapping is a technique for displaying the different market or competitive positions that rival firms occupy in the industry. Some strategic groups are more favorably positioned than others because they confront weaker competitive forces and/or because they are more favorably impacted by industry driving forces. Competitor analysis is about Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service. Studying competitors’ past behavior and preferences provides a valuable assist in anticipating what moves rivals are likely to make next and outmaneuvering them in the marketplace. Key success factors are the strategy elements, product attributes, competitive capabilities, or intangible assets with the greatest impact on future success in the marketplace. Only rarely are there more than five or six key factors for future competitive success. Managers should therefore resist the temptation to label a factor that has only minor importance a KSF. To compile a list of every factor that matters even a little bit defeats the purpose of concentrating management attention on the factors truly critical to long-term competitive success. The degree to which an industry is attractive or unattractive is not the same for all industry participants and potential new entrants. The attractiveness of an industry depends on the degree of fit between a company’s competitive capabilities and industry key success factors.
Views: 1065 Gregg Learning
Competitor Analysis on YouTube - Step Two
 
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This is the second video in a series to help YouTube creators grow their channels fast on YouTube. By identifying your competition and top performing channels in your niche, you start to see trends that will help your channel grow. See what drives their subscribers and what content just works. Get VIDIQ Dashboard ➜ http://derral.link/Vidiq Watch Video #1 in this series "How to Be Successful on YouTube" https://www.youtube.com/watch?v=pyUKt9-FbX0&list=PLVODYj2uxE84_1f46zL8Myf4SwQoNSVNg Get More Great Tips - Subscribe ➜ http://goo.gl/dWNo9H Share this Video: ➜ https://youtu.be/Ix1gnDmuMyI My Favorite YouTube Tool TubeBuddy Download TubeBuddy Free Today! ➜ http://derral.link/tubebuddy Best Captions and Transcriptions Service $10 Off ➜ http://derral.link/rev Amazing Thumbnail Design Service ➜ http://derral.link/amazingcustomthumbnails Join My Patreon Community for More Advanced Training Check Out Our Community! ➜ http://derral.link/patreon Join The "New" Amazon Infulencer Program ➜ http://derral.link/amazoninfluencers Check out all My Video Tech Recommendations: ➜ https://www.amazon.com/shop/derraleves •••••••• Cameras & Gear Used To Shoot This Video •••••••• _Cameras Panasonic AG-DVX200 4K http://amzn.to/2w7wTCo _Tripod VILTROX VX-18M http://amzn.to/2gdKfaC _Audio & Microphone Sennheiser EW 112P G3-A http://amzn.to/2w7bKYO _Lights Neewer DVR-160TVC 19 inches Outer http://amzn.to/2vg5vmF _Edited on a Mac Apple iMac Retina 5K http://amzn.to/2gezK6G •••••••• Other Gear that I Use •••••••• _Cameras Canon EOS 70D http://amzn.to/2xlLsk1 GoPro Hero5 Black http://amzn.to/2geryDM Sony DSC-RX10M II http://amzn.to/2xmffJk _Cameras for Vlogging Sony Cyber-shot DSC-RX100 http://amzn.to/2wyf93K Canon PowerShot G7 X Mark II http://amzn.to/2gfgiqL _Lens Tamron SP 24-70mm http://amzn.to/2geij6i Canon EF-S 10-22mm f/3.5-4.5 http://amzn.to/2xm5fzO Canon EF 50mm f/1.8 http://amzn.to/2vg7bMY _Lights Neewer 12-inch Inner/14-inch Outer LED Ring Light http://amzn.to/2we7tRK ★ ★ Be the Next Lucky Subscriber to get an In-depth Channel Evaluation: 1. Must be subscribed to My YouTube Channel Subscribe ➜ http://goo.gl/dWNo9H 2. Must be one of my Patrons on Patreon. Check it out! ➜ https://www.patreon.com/derraleves 3. Must be uploading good quality content frequently to your YouTube Channel and really trying hard to make it 4. Must be engaged in my channel by liking, commenting, posting, sharing and encouraging others to subscribe to my channel. Ask me A Question by using hashtag on YouTube or Twitter #AskDerral @derraleves DISCLAIMER: This video and description contains affiliate links, which means that if you click on one of the product links, I’ll receive a small commission. This help support the channel and allows us to continue to make videos like this. Thank you for the support! #MoreViews #YouTubeTips
Views: 9059 Derral Eves
How to do a competitive analysis
 
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www.jillceleste.com Doing a competitive analysis should be part of your overall marketing strategy. Competitive analyses can give you important intelligence about the marketplace, products and services, and how you can differentiate yourself. Watch as Jill Celeste - Marketing Coach shares information on how to do a competitive analysis for your marketing plan.
Views: 1092 Jill Celeste
Online Arbitrage Product & Competitor Analysis (FBA UK)
 
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WARNING: ONLINE ARBITRAGE has CHANGED... In 2019 You will NOT succeed with the OLD techniques! I have created UP TO DATE training for 2019 that covers EVERYTHING you need to know to make a 99% PASSIVE income from your Amazon Online Arbitrage business... Yep, eliminate, automate or delegate almost EVERYTHING and still make GOOD money! Here's the main training course you need that covers the entire business model from start to finish for 2019... 1. If you get nothing else, get this: Secret Online Arbitrage https://secret-wealth-project.teachable.com/p/secret-online-arbitrage 2. Need to source good online arbitrage deals? This is the BEST site you will find that does ALL the work for you http://www.OnlineArbitrageDeals.com use the coupon code SWP67 in the UK or SWP99 in the US for a HUGE discount. 3. Now you can get the deals ANALYZED for you using an amazing tool called BuyBotPro http://www.buybotpro.com - it takes all the guesswork out of OA and is ESSENTIAL for analyzing OA deals making it FAST, easy and ACCURATE... less bad buys, making you more money and saving you tonnes of time! That's ALL you need to get started... But for the other tools you may need, they are covered in Secret Online Arbitrage https://secret-wealth-project.teachable.com/p/secret-online-arbitrage so if you're looking for how to get started in 2019, this is where to start! Are you going to take ACTION and change your life or a year from now, nothing will have changed and you'll be kicking yourself for how much money you could have made but didn't. ========= Free Keepa Chrome Extension: http://tinyurl.com/hcepv4u FBA WIZARD free trial: http://tinyurl.com/qg9eggq Some meat and potatoes right here lol... Seriously though. I'm analyzing online arbitrage products in the UK and doing slightly more advanced competitor analysis to make hypothetical purchase decisions. Enjoy! Links may be affiliate links. These cost you nothing but I may make a small commission if you purchase. But I don't recommend stuff I don't use or don't love. Cheers.
Views: 2211 Matt Webley
Competitive Analysis: How to Conduct Competitive Analysis
 
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Read a detailed article on Competitive Analysis: https://www.mykpono.com/how-to-conduct-competitive-analysis/ In this guide, you will learn how to conduct a competitive analysis: understand market trends, identify your competitors, evaluate opportunities, analyze threats to your organization, and adjust your go-to-market and positioning strategy accordingly. Part 1: The Basics of Competitive Analysis - What is a Competitive Analysis? - Why should You Should Conduct a Competitive Analysis? - How Not to Use a Competitive Analysis Part 2: How to Select Competitors for Analysis - How to select competitors for analysis Part 3: How to Conduct a Competitive Analysis - Company Overview - Go-to-Market Analysis (Customer Acquisition Analysis) - Product Offering and Pricing - Channel - Customer Experience and Customer Success - Tools and Resources and Techniques ►Where to follow: Website: http://www.mykpono.com/ Facebook: https://www.facebook.com/myk.pono Instagram: https://www.instagram.com/mykolahj/ Newsletter: https://www.getrevue.co/profile/myxys Linkedin: http://bit.ly/2vXX5y3 Medium: https://twitter.com/myxys Twitter: https://twitter.com/myxys Quora: https://www.quora.com/profile/Myk-Pono ---- Thank you for watching this video—Please Share it. I like to read comments so please leave a comment and… ► Subscribe to My Channel: https://www.youtube.com/c/MykolaPonomarenko -- Myk Pono is a marketing and product growth expert. He helps companies develop effective marketing, product growth, and go-to-market strategies focusing Ideal Customer Profile (ICP), brand story, strategic messaging, customer lifecycle and customer acquisition process, and content strategy and distribution. His articles on marketing and product growth read by over 300,000 people | http://bit.ly/2wmJSPh
Views: 174 Myk Pono
Competitor Analysis for Websites
 
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In this demonstration, Duncan from PWP Web Design shows you how you cancarry out your own competitor analysis using open site explorer from seo moz
Views: 751 pwpwebdesign
Competitor Analysis Presentation
 
16:30
Dr. Painter's Contemporary PR class
Views: 116 Caroline Van Patten
Ignite Your Amazon Competitor Research With Our NEW Analysis Feature
 
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One of the many uses for Helium 10’s Amazon Review Downloader which is part of our Chrome Extension is to analyze top competitor’s negative reviews in order to create a better product. However, there are several other useful ways to use Review Downloader in order to create the best Amazon product possible. In this tutorial video, we show you the many uses of this powerful tool and give a sneak peek into the new “Analysis” feature which gives you valuable customer insights that would not normally be found within traditional product research or keyword research. ------------------------------------- ► TOPICS WE TALKED ABOUT: Chrome Extension: https://www.helium10.com/extension ► LIKE and SUBSCRIBE if you are a Helium 10 member! Also check out Helium 10’s AMA every Tuesday at 10:00AM and Thursday at 3:00pm: https://www.facebook.com/Helium10Software/ ► PLANS: Free Plan: FREE A La Carte Plan: $17 — $97 Platinum Plan: $97/mo Diamond Plan: $197/mo More info: https://www.helium10.com/pricing/ ------------------------------------- ► SOCIAL MEDIA: Helium 10 Instagram: http://www.instagram.com/Helium10Software Facebook: https://www.facebook.com/Helium10Software Helium 10 Users Facebook Group: https://www.facebook.com/groups/Helium10Users Website: https://www.Helium10.com/ If you're not a Helium 10 member yet and you sell on Amazon, what's holding you back? Sign up here today to take advantage of great tools like the Helium 10 Chrome Extension: https://members.helium10.com/user/signin #HELIUM10 #AMAZONFBA #AMA
Views: 589 Helium 10
Keyword Research, Market Analysis, and Competitive Analysis (Nick Chou)
 
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Dr. Nick Chou shares how to estimate the market size and potential annual revenue for your business through keyword research, market analysis, and competitive analysis.
Free Competitor Analysis Hacks - Ecommerce Website or Bloggers!
 
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http://bit.ly/outrank-competitors Here is a quick overview on how you can use free tools to gain valuable information about your competitor’s Ecommerce website product sales...in less than 5 minutes. See... - how their content performs in terms of shares across the networks - their most shared content - the content formats that work best for them - who is amplifying their content http://bit.ly/outrank-competitors
Views: 374 unfunnel
Competitor Research overview | zik Analytics to Analyse Competitors Products on eBay
 
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Zik Analytics is your perfect tool to get insights on your competitors listings. Get a 7 day free trial here! Get FREE Trial Here - https://bit.ly/2yt2ejr Zik analytics is your one stop tool for analysing your competitors products and finding the profitable items to add to your store. This video will outline exactly how you can spy on your competitors high selling products, with great sell through rates and source them yourself to increase your product range. Don't hesitate - join zik today and get a free trial Get FREE Trial Here - https://bit.ly/2yt2ejr Join our facebook community here - https://goo.gl/WRjixZ https://youtu.be/rcVinQHq1aw
Views: 361 ZIK Analytics
Best Growth Tactics And Tools From Facebook Tips to Competitive Analysis - Growth Insights #9
 
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Welcome back to our Growth Insights series. In this Episode we’re going to focus on Facebook Video Ads Tips & Competitive Analysis Tools! Growth Insights is the only series that updates you on all the latest tool, tactics, articles and tips in the world of Growth Hacking - get up to speed on Facebook Video Ads Tips & Competitive Analysis Tools all in just 7 minutes. Starting with a look at 3D gif creation, we’ll share some new and exciting Facebook Video Ads Tips with you in this video. Tried out the new cover video feature on Facebook yet? If you haven’t, now is your chance to start! In this episode of Growth Insights we’ll share some tools that will let you create captivating and simple cover videos. Stay tuned for even more Facebook Video Ads Tips! And as far as Competitive Analysis Tools go, we’ll be sharing some our our favourites with you in this episode. Already familiar with tools like spyFU and similarweb? We have a few more squeezed into this latest installment of Growth Insights so jump right in! A new Growth Insights will be published every 2 to 3 weeks so be sure to subscribe if you don’t want to miss out on the most relevant developments in regards to all things growth! If you come across a tool, website or article mentioned in the video that you want to look into further, check out the links below! 0;32 Law of Shitty Click-Through rates - http://andrewchen.co/the-law-of-shitty-clickthroughs/ 1:00 3D gif tutorial - https://www.dailydot.com/debug/how-to-make-3d-gifs-on-tumblr-tutorial/ 1:05 Giphy 3D splitdepth - https://giphy.com/search/3d-splitdepth 1:15 Create simple videos quickly with https://rocketium.com/ 1:27 Free Facebook cover videos - http://slide.ly/facebook-video-covers/ 1:37 Facebook are testing giving pages 0 organic reach in Slovakia.. http://grow.ac/organicreachdrop 1:51 Digital audience engagement on leading social networks - http://grow.ac/smartinsights 1:56 Directory of Facebook Ads - https://www.bigbigads.com/extension 2:13 Facebook messenger retargeting bot - https://getshopbot.me/ 2:30 The more you use Facebook the worse you feel - http://grow.ac/more-fb-less-happiness 3:09 howmuchtomakeanapp.com 3:15 outgrow.co 3:30 Tutorial: Microsoft Azure’s machine-learning-based content moderator Automated workflow tool - http://grow.ac/microsoftazure-tutorial 3:54 https://wildfire.ai/ 4:12 Motion.ai bought by Hubspot - https://techcrunch.com/2017/09/20/hubspot-acquires-motion-ai/ 4:40 Blockchain Marketing Technology Landscape - http://grow.ac/blockchain-landscape 4:56 Woman requests her Tinder Data Report - http://grow.ac/tinder-data-request-guardian 5:03 Tinder request template - http://grow.ac/tinder-data-request-template 5:17 Tinder scraper - https://github.com/gcwelborn/tinder-scraper 5:40 http://blog.clearbit.com/company-name-to-domain-api/ 5:57 https://phantombuster.com/api-store 6:23 Contact details of tech journalists - http://grow.ac/journalist-contact-details 6:28 https://privy.com/ 6:50 mjml.io 7:03 Keyword research tool - https://answerthepublic.com/ 7:22 Competitor analysis - https://go.competeshark.com/performance 7:32 https://wakelet.com/ 7:43 https://texted.io/ ------------------------------------------------------- Amsterdam bound? Want to make AI your secret weapon? Join our A.I. for Marketing and growth Course! A 2-day course in Amsterdam. No previous skills or coding required! https://hubs.ly/H0dkN4W0 OR Check out our 2-day intensive, no-bullshit, skills and knowledge Growth Hacking Crash Course: https://hubs.ly/H0dkN4W0 OR our 6-Week Growth Hacking Evening Course: https://hubs.ly/H0dkN4W0 OR Our In-House Training Programs: https://hubs.ly/H0dkN4W0 OR The world’s only Growth & A.I. Traineeship https://hubs.ly/H0dkN4W0 Make sure to check out our website to learn more about us and for more goodies: https://hubs.ly/H0dkN4W0 London Bound? Join our 2-day intensive, no-bullshit, skills and knowledge Growth Marketing Course: https://hubs.ly/H0dkN4W0 ALSO! Connect with Growth Tribe on social media and stay tuned for nuggets of wisdom, updates and more: Facebook: https://www.facebook.com/GrowthTribeIO/ LinkedIn: https://www.linkedin.com/company/growth-tribe Twitter: https://twitter.com/GrowthTribe/ Instagram: https://www.instagram.com/growthtribe/ Snapchat: growthtribe Video URL: https://youtu.be/ZZQjZ8mmIjs
Views: 7476 Growth Tribe
Etsy Jam - Competitive Analysis
 
25:54
In this episode we talk about tips, tricks and tools to help you perform competitive analysis so that you can stay one step ahead of your competition. As always, if you're interested in being a guest on the show, we'd love to have you - just shoot us an email at [email protected]
Views: 751 Marmalead
Competitive Analysis: Find Your Edge
 
06:21
The Turnaround Management Association (www.turnaround.org) is the only international non-profit association dedicated to corporate renewal and turn-around management. Its international headquarters is in Chicago.
Views: 1669 TMAChicago
How to spy on competitors ads in Google Adwords- PPC
 
13:52
How to spy on competitors ads and their keywords performance in Google Adwords- PPC. Measure your ads performance against your competitors using Auction Insights in Google Adwords.
Social Media Competitive Analysis Tool: Promoted Post Detection
 
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Promoted Post Detection is the most advanced tool to unlocking your competitors' paid strategy. Don't just take our word for it – try a free demo with no payment info or other strings attached. http://goo.gl/KMqLCW
Views: 3072 Socialbakers
Competitive Intelligence Mystery Shops and Gap Analysis Reports - Small Business Lending
 
07:17
Informa Research Services' Competitive Intelligence Mystery Shops and Gap Analysis Reports. These reports help you benchmark your current products to your competitor's offerings, develop new products, and test the functionality and sales process of your competition. Our competitive intelligence mystery shop studies help you understand your competition. This methodology, executed by trained shoppers prepared by our experienced staff, reveals your competition's detailed product information, but also captures their sales practices, marketing approaches, promotion materials, cross-sales tactics, service levels, and account opening procedures. For more information on Informa Research Services (http://www.informars.com) and our competitive intelligence mystery shops and gap analysis reports, please visit http://www.informars.com/main/CompetitiveIntelligence.aspx.

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