If you're not deliberately trying to create your own Personal Brand, it's happening anyway. Everything about you that's published or posted online is part of your Personal Brand. Every conversation you have with customers, colleagues, prospects, employers and so on, adds a layer to your Personal Brand. The point is this: If you don't take charge of your Personal Brand, establish it, build it, tweak it, improve it, it's left to take on a life of its own--without your approval.
If you're in sales, trying to find a job, networking with people for whatever reason, you need to make sure your Personal Brand is exactly what you want it to be and that you're using every resource to grow it and make it work for you. It this webinar, Angelina Marie Hilton explains how to manage your Personal Brand and make sure you are in control of the message.
For an SEO Reseller or anyone who is in the business of selling, this is a goldmine of information. Angelina Marie provides loads of tips for using social media, LinkedIn and a variety of other resources to build your personal brand.
In terms of LinkedIn, you may think, for example, that if you have a LinkedIn profile that has a pretty complete resume, you're all set. You've got that thing locked down. That would be wrong. If you have your name, your education, your jobs, a nice photo...you're perhaps a step ahead of the person that sets up a LinkedIn profile with a name, list of jobs and an unprofessional looking photo. But there's far more you can do to work your LinkedIn profile. You have to connect with people, network, find your customers, make some friends!
In the webinar Angelina breaks down the "Five ways to instantly improve your LinkedIn profile" and "Ten tips to help grow your LinkedIn network, establish your credibility, and generate leads." You can spend hours searching around the world wide web for advice on how to get your LinkedIn profile together and start making connections, or you can watch this webinar and get all the information you need in a concise presentation that runs about 60 minutes.
Angelina was working on her own Personal Brand way before it became fashionable. Before publications like "Me 2.0: Build a Powerful Brand to Achieve Career Success," "Business Model You," and "Reinventing You: Define Your Brand, Imagine Your Future" existed. It's been her passion for many years and she's done amazing things with her own personal brand. You can learn from her because she's set goals, tested strategies, and measured the outcomes.
Establishing a strong Personal Brand, defining yourself as a leader, a doer, a specialist and even an expert, puts you in place to get the attention of people and make connections with people. And some of those people are going to be leads. For example, the Small Business Association reports that 28 million small businesses operate in the US. Small Businesses need digital marketing and SEO support and SEO resellers can find those business owners, connect with them, share their knowledge and insight, and start nurturing that lead. It works for every industry. It works for people who are networking to find a job. It works for people who are trying to find good employees.
Watch the webinar and get the whole story. It's all here in this 60 minute webinar presented by Angelina Marie Hilton.
This webinar is part of HubShout's SEO reseller training series.