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Introduction to Marketing: The Importance of Product, Price, Place, & Promotion | Episode 118
 
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Subscribe to Alanis Business Academy on YouTube for updates on the latest videos: https://www.youtube.com/alanisbusinessacademy?sub_confirmation=1 Marketing is everything involved in creating, communicating, and delivering value to customers, clients, and even society. Marketing is involved in everything from the market research that goes into determining what products consumers are looking for, to the message that is transmitted to consumers to inform them about a product and even persuade them to purchase it. In between those stages, marketing also plays a prominent role in determining how the product should look, designing the packaging that will enclose the product, deciding whether to sell the product through traditional retailers or entirely online, and establishing a price point that is not only attractive to consumers but allows gives the business the opportunity to be profitable. Now when most people think of marketing they often think of advertising, which is completely understandable given we are are constantly exposed to advertisements at home, at the office, and even during our commutes. Although advertising is a component of marketing it certainly does not explain the entire subject. In fact, advertising is simply one of the four different types of promotion, and promotion is one of the four main elements of marketing. So you can see that advertising, like the other marketing elements, merely plays a role in helping businesses create, communicate, and deliver a single unified message to potential customers. So how does a businesses create, communicate, and deliver value to its customers? Although there are many variables at work, a business can increase the probability of success by creating an effective and consistent marketing mix. Often referred to as the 4 P's, the market mix is a collection of four elements that outline the strategy for how a business intends to reach its customers. These four elements include product, place, promotion, and price. The product includes the tangible product or intangible service that will be used to fulfill a customer need or want. The features of a product, its physical form, packaging, warranties, and even after-sale service are all included under the product strategy. Place includes how a business intends to get products from the location they are produced to where they can ultimately be consumed by consumers. Place is often referred to as distribution since we are dealing with logistics. However, place not only includes the physical distribution of the product but also the channel through which it will be sold. Promotion involves establishing the most effective method for communicating with its customers about the various products that it sells. Promotion is primarily meant to communicate, inform, and persuade. An effective promotion strategy, like the other marketing mix elements, depends upon a businesses knowledge of its target customer. This knowledge allows a business to select the best way to communicate with its core audience and ultimately increase the success of its communications. The last element of the market mix is price. Price is the easiest marketing mix element to alter from a technical sense, however it is the most difficult thing to change. The reason is that altering the price of a product affects what consumers pay for that product, and a business can only charge as much as the market is willing to pay for a product. Technically a business can charge whatever price it wants, but that does not mean that consumers have to pay that price. Like the other marketing mix elements, price can send a message to consumers. For example, many believe that maintaining low prices is the best method to attract consumers. Although this can be an effective pricing strategy for certain items, it can also confuse consumers. For example, Tiffany & Co. sells expensive jewelry and is known for high quality and is one of the most recognizable brands. Because Tiffany & Co is known for quality and maybe even exclusivity, it wouldn't benefit from a low price point. Dealing with the psychological aspect of pricing, consumers tend to view less expensive items as cheap in quality compared to their more expensive counterparts. Although this doesn't always hold to be true, businesses are very aware of the impact that price can have on the perceptions of consumers.
4 P's of Marketing| Marketing Mix |Philip Kotler |Product-Price-Place-Promotion| Hindi
 
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Let's Make Your Business Digital With Lapaas. Join Our Most Advanced Digital Marketing Course. That will cover 23 Modules of Business And Digital Marketing like SEO, SEM, Email Marketing, Social Media Marketing, Affiliate Marketing , Digital Identity Creation, blogging, advanced analytics, blogging, video production, Photoshop, business Knowhow, etc To Know More Call +919540065704 or Visit https://lapaas.com/ Lapaas - Best Digital Marketing Institute 455 Shahbad Daulatpur, Delhi-110042 Nearest Metro Station Samaypur Badli Or Rithala Marketing Mix - Making your product available to the right customers,at the right place and time. So it basically comprises of 4 P's : Product,Price,Place,Promotion 1. Product - What is your product? What are its features? How will the consumer use it? What are the various sizes and colours available? 2. Price - What is the pricing of your product? How much discount are you offering? What is the brand? How is the packaging done? 3. Place - Where are you selling your product? What is the supply chain? Are you selling it online or at physical stores? 4. Promotion - How will you reach your target audience? TV ads,sociala media or any other factors. Promotion startegy of similar markets? Watch this video to learn more Share, Support, Subscribe!!! Youtube: https://www.youtube.com/IntellectualIndies Twitter: https://twitter.com/Intellectualins Facebook: https://www.facebook.com/IntellectualIndies Facebook Myself: https://www.facebook.com/princesahilkhanna Instagram: https://www.instagram.com/intellectualindies/ Website: sahilkhanna.in About : Intellectual Indies is a YouTube Channel, Intellectual Indies is all about improving Mentally, Emotionally, Psychologically, Spiritually & Physically. #Marketing #Marketing101 #GrowBusiness
Views: 71157 Intellectual Indies
How to create marketing plan. The 4 P's (product, place, price, promotion).
 
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Have you ever thought of starting your own business? You don't know where to start? Let us, help you. In our latest "How to..." video, our Starting A Business teacher, will walk you through the four fundamental P's you need to know when creating a proper marketing plan. Previous – How to videos: – How to install vinyl siding (carpentry department) – Grow seeds (horticulture department) – Water a plant properly (horticulture department) – Adjust cabinet doors (carpentry department) – Change a tire (auto mechanics department)
A New Look at the 4Ps of Marketing
 
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https://www.Mirasee.com - (we have a new brand - Mirasee) The 4Ps of Marketing may sound simple, but they represent a very important business algorithm. Applied correctly, it can skyrocket your business's growth... In this video, the team at Firepole Marketing define the 4Ps of marketing (Place, Price, Product and Promotion) and investigate how, if properly combined and implemented into a marketing plan, they can increase sales and bring more value and happiness to your customers.
Views: 408290 Mirasee
Marketing Mix: Pricing Strategies
 
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Review the basics of the price component of the marketing mix. This critical element of your marketing strategy can make or break your competitive position. Provided by Rasmussen College School of Business.Download the PowerPoint presentation at http://www.sophia.org/marketing-mix-pricing-basics-tutorial
Views: 234392 Soma Datta
The Marketing Mix - Marketing Promotion
 
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On Udemy: https://www.udemy.com/user/365careers/ On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Marketing strategy introduces the notion of promoting a product. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Marketing module table of contents: Marketing: An Introduction Introduction to Marketing What is Marketing's role? Who works in Marketing? Marketing's key processes Marketing: Building a Marketing Strategy What is a marketing plan? The psychology of customers - needs, wants, and demands Conducting marketing research The different stages of marketing research Collecting Primary Data for Marketing Research Performing client segmentation Choosing a target customer group Marketing: How to set up an effective Marketing Mix The four Ps of Marketing and their importance Marketing: How to set up an effective Marketing Mix - Product decisions The product concept Classifying a firm's products The typical product lifecycle Product branding Product packaging Marketing: How to set up an effective Marketing Mix - Pricing decisions The variables influencing product pricing The demand curve Performing break-even calculations Marketing: How to set up an effective Marketing Mix - Place decisions Setting up product distribution Types of distribution channels The advent of e-commerce Marketing: How to set up an effective Marketing Mix - Promotion decisions The essence of marketing promotion Creating a marketing campaign The importance of social media Marketing: How to set up an effective Marketing Mix - A dynamic concept The four Ps of Marketing - A dynamic concept Marketing: Marketing strategy in the long run Allocating the funds available for Marketing - The budgeting exercise Using KPIs to improve decision-making Short-term vs. Long-term marketing goals Interpreting and calculating the Customer-Lifetime-Value formula -------------------------------- Promotion is essentially the art of communicating a product’s benefits to customers and convincing them to acquire the product once, or ideally, a repeated number of times. There are three degrees of brand loyalty: Awareness Preference And Insistence Marketing communication revolves around the three. Customers must know a product exists. Once they do, we need to convince them it is better than competitor products so they can develop a preference. In the best-case scenario, customers who prefer the product will understand its features well, which will develop informational awareness, and that will make them able to explain its benefits to other customers. Continued purchasing of a product, brand insistence, is the goal of promotional communication. It occurs when customers link a product with their own lifestyle. The feeling of personal connection turns repeated customers into raving fans.
Views: 11910 365 Careers
Marketing Mix: Promotion Strategy part 1
 
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Part 1 of the 3 video series on promotion in the marketing mix presents definitions and cautions. What is NOT promotions and what is? Why shouldn't you use promotions like duct tape? What's in the other videos?
Views: 28664 Soma Datta
Pricing Strategy An Introduction
 
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An introduction to the subject of Pricing Strategy and an overview of some of the tools and theories available in connection with the determining of price of a product or a service. This video is aimed at marketing management students.
Views: 123125 Tine Wade
Marketing mix | Product | Price | place | promotion
 
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What is Marketing Mix , Detail explanation upon Product , Price , Place Promotion with the help of Hero Honda Company.
Views: 66 Smart Education
10 Highly Effective Ways to Promote a Product
 
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http://www.fanaticsmedia.com Mark Fidelman explains how each of these tactics will increase your product sales dramatically: #1 Top Lists of items that include your product #2 Get Influencers to do a product review #3 Pinning on Pinterest #4 Facebook Custom Audiences #5 Get on Uncrate #6 Blogger Outreach #7 Leverage Instagram #8 Create or Partner on YouTube #9 Run a Contest or Sweepstakes #10 Public Relations -------------------------------------- Show links: We’ve written a blog post about how to run an effective contest, http://www.fanaticsmedia.com/the-one-page-guide-to-contest-marketing/ -~-~~-~~~-~~-~- Don't miss this one! "Ep 7: How to Get 70 Million Views on Facebook" https://www.youtube.com/watch?v=fkpZ6r-MKt4 -~-~~-~~~-~~-~-
Views: 60610 Fanatics Media
#1. Marketing for Startups: Product, Place, Price, Promotion
 
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This is the first video in vlog series about marketing for startups. Today we're going to talk about 4Ps of marketing which is also called marketing mix. The typical 4Ps are Product, Place, Price and Promotion. You will know how you can implement this mix in your startup marketing. Watch this video and find out more! GrossPoint Marketing website http://www.gross-point.com/ Twitter of Gross Point Marketing https://twitter.com/gross_point Twitter of Anastasia MarCom https://twitter.com/AnastasiaMarCom Facebook page of GrossPoint Marketing https://www.facebook.com/gross.marketing
Marketing Mix - Promotion Mix (Advertisement, Personal Selling & Sales Promotion), M.M. Part - 9
 
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Components of promotion mix - Advertisement | Personal Selling | Sales Promotion & Public Relations(Discussed in Next Video). Role of Advertising || Arguments in favour and against advertising Qualities of a good salesman Sales Promotion Techniques/methods/tools include:- Rebate Discount Refund Product Combination Quantity Gifts Sampling Contests Lucky Draw Instant Draw Financing Usable Business Studies Class 12
Views: 28258 Prince Academy
Marketing PR UIN SUSKA RIAU: Place, Product, Price dan Promotion
 
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Jangan Lupa di Komen, Like dan SUBSCRIBE ya Guys Dalam Vidio Ini Merupakan Tugas Kelompok kuliah Jurusan Ilmu komunikasi Universitas Islam Negeri Riau dengan Mata Kuliah Marketing Publik Relation (PR). KONSEP oleh: AHMAD RIFA’I (Sutradara) DELVI ELVITA (script writer) HENDRA FAJRI (Kameramen) FITRIANI (cast) Mahasiswa Ilmu Komunikasi UIN Suska Riau 6 PR A Dosen: Hari Jummaulana M.I.Kom
Views: 36 Hari Jummaulana
Introduction to Marketing: The Importance of Product, Price, Place, & Promotion | Ep.
 
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Go Premium for only $9.99 a year and access exclusive ad-free videos from Alanis Business Academy. Click here for a 14 day free trial: View
Views: 5 Warren Raiola
Price and Promotions
 
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Analyse, forecast and execute customer-oriented strategies to overcome competitive pricing threats. Learn more about dunnhumby's modular framework of methodologies, tools and customer science, to help you process, understand, model and act upon all the market drivers influencing the shopper's behaviour around pricing and promotions http://www.dunnhumby.com/solutions
Views: 1127 dunnhumby
Marketing Mix-4 Ps of Marketing-Product Price Place Promotion Important for MBA BBA BBM - 1
 
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In this video you will learn about Marketing Mix and all about 4 Ps of Marketing such as Product Price Place Promotion. Whole concept is discussed here, which will be easy for you to understand. The topics like Marketing Marketing Mix 4Ps product place price promotion satisfying customer need product services direct selling personal selling sales promotion publicity advertisement working professionals 4ps of marketing mix marketing 4p market 4p 4ps marketing 4ps in marketing marketing 4ps he 4ps of marketing 4p for marketing marketing plan 4p marketing mix 4p marketing mix elements marketing mix example importance of marketing mix marketing mix product is discussed in this video and student of MBA, BBA, BBM, Sales person and working personnel will get benefited from this video. If you want to learn about Marketing Mix and all about 4 Ps of Marketing , then this video is best for you.
Marketing research, product, price, promotion
 
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Revision for Year 11 GCSE Business. Students from Uppingham Community College are welcome to watch.
Views: 54 Joanne Hirst
4Ps Marketing - Product, Price, Place, Promotion 🤔
 
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Das 4Ps Marketing Modell - Produkt, Price, Place, Promotion ist nicht von ungefähr in jedem BWL-Studium eine Grundlage welche gelehrt wird. Doch was bedeuten die jeweiligen Quadranten überhaupt? - Product (Produktpolitik): finden Sie das richtige Angebot für Ihre Zielgruppe, - Price (Preispolitik): bieten Sie dies zu angemessenen Konditionen an, - Place (Distributionspolitik): vertreiben Sie es über die richtigen Vertriebskanäle, - Promotion (Kommunikationspolitik): stellen Sie sicher, dass Ihre Zielgruppe weiß, dass Ihr Angebot existiert und einen Mehrwert liefert Warum? Wer erfolgreich ein Unternehmen aufbauen möchte muss die Besonderheiten seines Produktes gegenüber der der Wettbewerber gut kennen und so einen möglichst optimalen Marketinmix der 4Ps kreieren, nur so können neue Kundengruppen erschlossen und Marktanteile gesichert werden. Beim 4Ps Marketing geht es also um die Fragen: Wie soll Dein Produkt sich von der Konkurrenz unterscheiden? Was sind die Schwächen der Mitbewerber und wo kann Dein Produkt glänzen? Apple hat bspw. damals mit Steve Jobs erkannt das viele Produkte auf dem Markt unsexy sind und dementsprechend tolle Designs kreiert, also entsprechend des 4Ps Marketings das "Product". Ebenso hat Apple damals erkannt, dass die Bedienung vieler PC's oft sehr kompliziert ist und u.a. die Maus entwickelt, also auch hier wieder Alleinstellungsmerkmale im Bereich "Product" des 4Ps Marketing Ansatzes. Darüber hinaus wurde die Distribution angepasst und Apple Produkte (zusätzlich) in einer Art Zeremonie in eigenen Stores verkauft und dort u.a. auch (ebenso) promoted, also "Place" und "Promotion" anhand der 4Ps Marketing Kette. Dem nicht genug hat Apple auch durch den Preis klare Alleinstellungsmerkmale zur Konkurrenz aufgebaut, aber nicht indem sie besonders preiswerte Produkte anboten, sondern ein Hochpreissegment etablierten und so u.a. die vermeintliche Qualität vermittelten. Für viele wurde das Produkt wie ein I-Phone dadurch eine Art Status-Symbol: "Siehe hier, ich kann es mir leisten." Ich selber bin zwar kein Fan von Apple, doch zeigt es in idealer Weise wie sich das Management, ob nun bewusst oder nicht, in allen vier Bereichen des 4Ps Marketing Quadranten orientierte. Hier einige weitere Beispiele zu dem Fokus der jeweiligen Kernkompetenz mancher bekannter Unternehmen: Price: - Dacia, Ryanair besonders günstig Produkt: - Mercedes besondere Qualität Place: - Waldmeister wird (zusätzlich) in Diskotheken abgesetzt Promotion: - Red Bull mit Events wie Motocross und Sponsoring eigener Teams wie bspw. Formel-1 oder RB Leipzig Weitere Infos bzgl. 4Ps Marketing - Produkt, Price, Place, Promotion auch unter Wikipedia: https://en.wikipedia.org/wiki/Marketing_mix#McCarthy's_4_Ps WIe Du also siehst können erfolgreiche Unternehmen immer eine Besonderheit oder mehrere Besonderheiten und idealerweise Alleinstellungsmerkmale aufzeigen, also was sie von der Konkurrenz unterscheidet. Dies ist natürlich ein ständiger Prozess, den die Konkurrenz schläft bekanntlich nicht. Ein gutes Unternehmen ist also stets innovativ und erfindet seine 4 Ps stetig neu bzw. optimiert diese, so wie es bspw. das Unternehmen 3M bei seinen Produkten macht, welches stetig neue kreative Entwicklungen aus den Hut zaubert und so der Konkurrenz immer einen Schritt voraus ist. Und jetzt bist Du dran, in welchem Bereich kannst Du Dein Produkt im Vergleich zur Konkurrenz im Markt etablieren? Denke dabei immer an die Quadranten des 4Ps Marketing - Product, Price, Place, Promotion
Views: 190 strukturvertrieb
The Secret Behind Coca-Cola Marketing Strategy
 
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Coca-Cola is the biggest non-technology company in the world. Origionally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1.9 billion servings a day. Whats the secret behind their success? With only 4 billion dollars being invested into their advertising, it has allowed Coke's advertising team to experiment and released its fare share of interesting campaigns.
Views: 358378 ThoughtCatalyst
How to Sell a Product
 
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Selling is important if you wan to succeed in business and in life really. Watch this video to learn how to sell a product. Video inspired by http://www.useronboard.com/features-vs-benefits/ BRUSH YOUR MIND DAILY: http://www.fiveminutejournal.com Thank you for watching! :) Please remember to LIKE, SHARE and SUBSCRIBE for more awesome videos :) Alex Join me on: Facebook - https://www.facebook.com/AlexIkonn11 Instagram - http://www.instagram.com/alexikonn Get The Five Minute Journal - http://www.fiveminutejournal.com
Views: 429043 Alex Ikonn
Marketing Mix, 4P's of Marketing Mix, Product, Price, Place, Promotion, Marketing 4P
 
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Marketing Mix, 4P's of Marketing Mix, Product, Price, Place, Promotion, Marketing 4P
Views: 31 EDUCATION 4 YOU
Four P's In Marketing(Product, Price, Place, Promotion)
 
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Say hello to me on Instagram and facebook Instagram-https://www.instagram.com/shivaay_thakur01/ Facebook-https://www.facebook.com/Shivaay-Thakur-638427273182472/?modal=admin_todo_tour
Views: 15 Shivaay Thakur
Introduction to Marketing: The Marketing Mix
 
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Subscribe to Alanis Business Academy on YouTube for updates on the latest videos: https://www.youtube.com/alanisbusinessacademy?sub_confirmation=1 Often referred to as the 4 P's, the marketing mix is a collection of four areas that marketers need to consider when selling products and services. In this video I'll highlight each of those four areas and provide an explanation of some of the different elements that marketers will consider while establishing there own marketing mix. To view additional video lectures as well as other materials access the following links: YouTube Channel: http://bit.ly/1kkvZoO Website: http://bit.ly/1ccT2QA Facebook: http://on.fb.me/1cpuBhW Twitter: http://bit.ly/1bY2WFA Google+: http://bit.ly/1kX7s6P
Steve Jobs' amazing marketing strategy - MUST WATCH
 
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Check out these books about Steve Jobs: * Steve Jobs: https://amzn.to/2PGH3nM * The Presentation Secrets of Steve Jobs: https://amzn.to/2JB1j55 * Becoming Steve Jobs: https://amzn.to/2QgZKf8 * Steve Jobs: The Man Who Thought Differently: https://amzn.to/2AHIqdQ * Steve Jobs (Movie): https://amzn.to/2CZgLq3 Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world. * Join my BELIEVE newsletter: http://www.evancarmichael.com/newsletter/ Transcript: To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us. Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe. But even a great brand needs investment and caring if it’s going to retain its relevance and vitality. And the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back! The way to do that is NOT to talk about speeds and fees. It’s NOT to talk about bits and mega-hertz. It’s NOT to talk about why we are better than Windows. The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway. And the sales were falling. And then they tried “Got milk” and the sales went up. “Got milk” wasn’t even talking about the product. In fact, it focuses on the absence of the product. But the best example of all, and one of the greatest jobs of marketing that the universe has ever seen, is Nike. Remember, Nike sells a commodity. They sell shoes!!! And yet, when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles. What does Nike do in their advertising? They honor great athletes. And they honor great athletics. That’s who they are, that’s what they are about! Apple spends a fortune on advertising — you’d never know it….you’d never know it! So…when I got here, Apple just fired their agency and there was a competition with 23 agencies that…you know…four years from now we would pick one. And we blew that up and we hired Chiat\Day, the ad agency that I was fortunate enough to work with years ago and created some award winning work including the commercial voted the best ad ever made, 1984 (by Advertising Professionals). And…we started working about eight weeks ago, and the question we asked was, “Our customers want to know who is Apple and what is it that we stand for…where do we fit in this world?” And what we’re about isn’t making boxes for people to get their jobs done — although we do that well. We do that better than almost anybody, in some cases. But Apple is about something more than that! Apple at the core…its core value — is that, we believe that people with passion can change the world for the better. That’s what we believe! And we have had the opportunity to work with people like that. We’ve had the opportunity to work with people like you; with software developers, with customers, who have done it. In some big, and some small ways. And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to think that they can change the world are the ones that actually do! And so, what we’re going to do in our first brand marketing campaign in several years, is to get back to that core value! A lot of things have changed. The market is in a total different place than where it was a decade ago. And Apple is totally different — and Apple’s place in it is totally different. And believe me, the products, and the distribution strategy, and the manufacturing are totally different…and we understand that. But values and core values — those things shouldn’t change. The things that Apple believed in at its core, are the same things Apple really stands for today. ENGAGE * Subscribe to my channel: http://www.youtube.com/subscription_center?add_user=Modelingthemasters * Leave a comment, thumbs up the video (please!) * Suppport me: http://www.evancarmichael.com/support/ CONNECT * Twitter: https://twitter.com/evancarmichael * Facebook: https://www.facebook.com/EvanCarmichaelcom * Google+: https://plus.google.com/108469771690394737405/posts * Website: http://www.evancarmichael.com EVAN * About: http://www.evancarmichael.com/about/ * Products: http://www.evancarmichael.com/zhuge/ * Coaching: http://www.evancarmichael.com/movement/ * Speaking: http://www.evancarmichael.com/speaking/
Views: 1441738 Evan Carmichael
The Marketing Mix (Extended) - Simon Atack
 
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The definition of marketing using the extended Marketing Mix model originally developed by Adcock, Holborg and Ross in 2001, more commonly known as the Seven (7) P's of Marketing: Product, Price, Place, Promotion, People, Process and Physical Evidence Website: http://business.caw.ac.uk/ Facebook: https://www.facebook.com/CawBusiness/ Twitter: https://twitter.com/CAWInfo LinkedIn: https://twitter.com/CAWBusiness
Views: 164842 CAWBusiness
Marketing: Extended Marketing Mix (7P's)
 
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The concept of the extended marketing mix takes us beyond Product, Price, Place and Promotion to consider three more marketing elements: People, Process and Physical. This short video outlines the 7 P's and provides an example.
Views: 46555 tutor2u
Introduction to Marketing: The Importance of Product, Price, Place, & Promotion | Ep.
 
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Go Premium for only $9.99 a year and access exclusive ad-free videos from Alanis Business Academy. Click here for a 14 day free trial: View
Views: 3 Magdasky
Unit 5 - Marketing Mix - Place & Promotion
 
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This video tutorial looks at the marketing mix and they look at Place & Promotion.
Views: 2246 ExamRevision
8 4p's of Marketing | Marketing Mix | Philip Kotler | Product-Price-Place-Promotion | Gujarati
 
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4p's of Marketing | Marketing Mix | Philip Kotler | Product-Price-Place-Promotion | Gujarati So it basically comprises of 4 P's : Product,Price,Place,Promotion 1. Product - What is your product? What are its features? How will the consumer use it? What are the various sizes and colours available? 2. Price - What is the pricing of your product? How much discount are you offering? What is the brand? How is the packaging done? 3. Place - Where are you selling your product? What is the supply chain? Are you selling it online or at physical stores? 4. Promotion - How will you reach your target audience? TV ads,sociala media or any other factors. Promotion startegy of similar markets?
Views: 91 Success Technohub
Marketing Mix: Promotion Strategy 3 of 3
 
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In the third and final video in the Promotion Mix - a vital "P" in the 4Ps, you'll match pull and push strategies to marketing strategies, take a deeper dive into publicity, and try your hand at identifying pull and push strategies from case studies. Promotions part 1 - Definitions: https://youtu.be/3PapTssr1Sc Promotions part 2 - Introduction: https://youtu.be/FT2mJBbU-wE
Views: 6659 Soma Datta
MARKETING MIX - Promotion
 
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Views: 23005 Maga Gomez
4Ps of Marketing or Marketing Mix Product Place Price Promotion
 
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Definition and description of Marketing mix. you will get the knowledge of 4Ps, well known as Product Place Price Promotion Presentation by Anisur Rahman Proposed by Edward Jerome Mc Carthy in 1960 Marketing Lecture Series Management Lecture Series Marketing Video Marketing Online Lecture Md Anisur Rahman Marketing Lecture in Hindi-English Marketing Lecture in Hindi Marketing is easy marketing by anis marketing by rahman marketing by Rehman marketing by Anisur marketing by anees marketing by aneesur lecture by anis lecture by rahman lecture by Rehman lecture by Anisur lecture by anees lecture by aneesur tutorial by anis anees Anisur aneesur rahman Rehman
Views: 171 Anisur Rahman
Introduction to Marketing: The Importance of Product, Price, Place, & Promotion | Avsnitte
 
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Go Premium for only $9.99 a year and access exclusive ad-free videos from Alanis Business Academy. Click here for a 14 day free trial: View
Views: 0 Benito Campbell
Marketing mix 4P Price Place Product promotion teori & praktek. Jadikan harga murah bukan segalanya
 
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Sebelum melakukan marketing mix 4 P pengalaman saya melakukan pricing dan promotion strategy dulu.. setelah saya cukup modal dan kemampuan keuangan maka mulai saya membeli Place yang tepat dan melakukan perbaikan mesin produksi agar produk lebih bagus dan tepat. Dengan strategy ini saya tidak hanya menggunakan strategy jual termurah saja tapi untuk kebanyakan produk saya melakukan branding sehingga strategy murah harga tidaklah penting lagi. Jadi saya mulai menjual dengan harga dan kwalitas lebih baik
Views: 160 RIDWAN BALI
#31, Marketing mix, promotion mix(Class 12 Business)
 
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Class 12 business studies... Marketing management... Marketing mix... Promotion mix.. Mind your own business video 31 • Our books are now available on Amazon  Special Combo - Economics on your tips Micro + Macro - http://amzn.in/d/eSxj5Ui  Economics on your tips Macroeconomics - http://amzn.in/d/2AMX85O  Economics on your tips Microeconomics - http://amzn.in/d/cZykZVK • Official series of playlists  Class 12 complete course( in 1 day ) - https://www.youtube.com/playlist?list=PLlg2Ec6t76gDDDqfx2OE88w45mo6sWf90  Class 11 complete course - https://www.youtube.com/playlist?list=PLlg2Ec6t76gBcbJQ_esKn3f_RLiiIwCex  Case study series - https://www.youtube.com/playlist?list=PLlg2Ec6t76gAsIavzSMlKWtZJkXrez3Sf • Our other channels  Accounts adda - https://www.youtube.com/channel/UC8oozlFrNYYprZlYLmdRtgg  Economics on your tips - https://www.youtube.com/channel/UCUpHeFrAvoqcdGgl_W83x6w • In order to promote us and help us grow - Paytm on – 7690041256 • For sending your wishes and greetings Address - Gaurav Jain ( 7690041256 ) Shop number 23 , Paliwal pipe fittings navjyoti road, Kaiserganj Ajmer ( Rajasthan ) Pincode - 305001 #business #class12 #bst -~-~~-~~~-~~-~- "How to prepare for business exam | Class 12 board exam | preparation |" https://www.youtube.com/watch?v=HaW4qGVoJMw -~-~~-~~~-~~-~-
Views: 143216 Mind your own business
Marketing Mix: Promotion Strategy part 2
 
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Now that you have a basic understanding of the definition of promotions from video one, it's time to dig into the strategies and tools in the promotion "P" of the 4Ps of marketing. * What are push and pull strategies? * What tools fall under each promotional strategy? * When do you use the push and pull tools? ...and more. Watch the first video here: http://bit.ly/1QYSEor
Views: 12439 Soma Datta
Introduction to Marketing: The Importance of Product, Price, Place, & Promotion | Episode
 
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Go Premium for only $9.99 a year and access exclusive ad-free videos from Alanis Business Academy. Click here for a 14 day free trial: View
Views: 1 Richard Barrow
Marketing Mix: Promotion Strategies by Learnmarketing.net
 
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A short presentation on Promotion Strategies presented by www.learnmarketing.net
Views: 33942 learnmarketing
Starting Your Business 101 - Module 8 Marketing and Sales
 
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This session covers: - Needs assessment - Target market - 4-p's (product, price, place, promotion strategy) 4 Ps Worksheet - https://www.dropbox.com/s/0z6cva2nu2zpptn/Online%20Training%20-%20Small%20Business%20101%20-%20Module%208%20-%204%20Ps%20Worksheet.docx?dl=0 Customer Needs Worksheet - https://www.dropbox.com/s/qz1dltb68cszna1/Online%20Training%20-%20Small%20Business%20101%20-%20Module%208%20-%20Customer%20Needs%20Worksheet.docx?dl=0 Target Market Worksheet - https://www.dropbox.com/s/xwbyd5wy2j0u949/Online%20Training%20-%20Small%20Business%20101%20-%20Module%208%20-%20Target%20Market%20Worksheet.docx?dl=0
Views: 217 Enterprise Toronto
eCommerce Marketing Strategies - 12 Killer Tips
 
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Watch this video to discover 12 killer eCommerce marketing strategies and tips: https://www.marketing360.com/ecommerce-marketing/ Tips covered in video: Tip #1 - Use a good cart. Shopify, WooCommerce, BigCommerce Tip #2 - Optimize your product pages both with regards to SEO and Design, product title, description, images, trust badges, reviews, video Tip #3 - Schema markup for google rich cards (schema markup testing tool) Tip #4 - Optimize your product feed via Google Merchant center Tip #5 - Run Google shopping ads Tip #6 - Run dynamic retargeting campaigns across Google display and YouTube. As well as retargeting ads across FB and Instagram Tip #7 - Run FB and Instagram ads and retargeting on those channels as well. Target a very tight demographic of people that fit your brand. Tip #8 - Invest in social media management, build an organic following. Tip #9 - Automate email marketing (holiday, birthdays) and send end of month promotions. Tip #10 - SMS VIP deals Tip #11 - Use a CRM and hire a sales and support person. Follow up call customers. Ask for reviews, sales packages, learn about their needs, ask for referrals, ask to share on social. Kill customer service Tip #12 - create a customer care package. Nice branding. Use to get amazon buyers to buy from your site next time. Include coupon. #ecommercemarketing #ecommercemarketingstrategies #ecommercemarketingtips --- Presented by: JB Kellogg JB Kellogg is the Co-Founder & Co-CEO of Madwire®. Madwire's brands Marketing 360® and Top Rated Local® are popular platforms used to help small businesses grow. Madwire was founded in 2009 and has since grown to nearly 1,000 people and over 100MM in annual revenue. JB & Co-CEO Joe Kellogg were recognized as Glassdoor's Highest Rated CEOs for 3 consecutive years (#1 overall in 2016). JB is passionate about small business marketing, leadership, sales, team culture and more and often shares the tips, tricks and strategies he's learned in life and while growing Madwire. JB Kellogg on LinkedIn: https://www.linkedin.com/in/jb-kellogg-8567a029/ --- Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® - voted one of the Nation's Best Places to Work by Glassdoor in 2016 & 2017! Follow Us: Marketing 360® Website: https://www.marketing360.com/ Madwire® Website: https://www.madwire.com/ Facebook: https://www.facebook.com/marketing360/ Instagram: https://www.instagram.com/marketing360 Twitter: https://twitter.com/fuelsyourbrand Pinterest: https://www.pinterest.com/fuelyourbrand/ Snapchat: https://www.snapchat.com/add/fuelyourbrand Youtube: https://www.youtube.com/marketing360
Views: 327485 Marketing 360
Philip Kotler: Marketing
 
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America knows how to market itself, its products, and its ideas. For better or for worse, for richer or poorer, American marketing creativity, power, and prestige influence consumers the world over. Philip Kotler, best known for the marketing principle of the four Ps—product, price, promotion, and place—takes us on a guided tour of American marketing, including its origins and trends, its relationship to economics, and its criticisms. His talk will include examples of exemplary marketing. Kotler is professor of marketing at Northwestern University's Kellogg School of Management, and his textbooks serve as the basis for graduate business programs worldwide. Help us caption & translate this video! https://amara.org/v/C9F6/
What Does Promotion Mean In The Marketing Mix?
 
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Marketing mix (4p's) promotion and promotional strategiesmix in marketing? The balance. Promotion in four p's cleverism promotion ps marketing mix url? Q webcache. Apr 5, 2014 the marketing mix in strategy product, price, place and it consists of everything that a company can do to influence demand for its definition promotion specific combination promotional methods may include print or broadcast advertising, direct marketing, 8, promotions (the communications mix) is terms means has oct 11, 2013 promotiom. All in all, marketers must ask themselves the question what can i do to offer a better apr 24, 2015 marketing mix promotion (promotional strategy) you this by doing something good for neighborhood and community like includes advertising, public relations promotional strategy. Definition of 'marketing mix' the economic times. Promotion marketing mix promotional strategy the mixthe four ps of purely brandedmarketing product, price, place & promotion what is mix? Definition and meaning businessdictionary teacherpromotion (introduction). Here are just a few of the questions we use what do consumers want from your product or service? . Marketing mix (price, place, promotion, product) marketing role of promotion in the (marketing) wikipedia. The marketing mix and the 4ps of from mindtools. Promotion definition promotion involves disseminating information about a product, product line, brand, is the way in business makes its products known to variety of promotional methods used referred as mix. Marketing mix definition 4ps & 7ps of the marketing. Aug 8, 2014 as part of the marketing mix, promotion includes all activities that involve and two sided means communications to reach customer definition mix refers set actions, or tactics, a company uses promote its brand product in market. Product, placement, promotion, and price boundless. It is one of the four basic elements market mix, which includes p's price, product, promotion, and place placement, price are marketing mix crucial to each elements, or 'four ps' that make up 'marketing. This ties into the other three ps of marketing mix, as promoting a product shows term coined by neil borden, are ingredients that combine to capture and promote brand or product's unique four through series questions designed help define each brand's mix. Marketing mix definition of the 4p's and 7p's people, product, price, promotion, place, process physical evidence all make up marketing. Public relations & sponsorshipdirect marketingPromotion (marketing) wikipediapromotion in four p's cleverism. This means taking into account factors such as age, gender, location well in marketing, promotion is advertising a product or brand, generating sales, and creating brand loyalty. Promotion (marketing) wikipedia marketing mix. Googleusercontent search. It is defined as all the forms of communication that an organization uses to establish meaning for its product, or service what return on ad spend (roas) and why does it matte
Views: 10 Your Question I
Secret Formula of Sales and Marketing  | Consumer Behaviour  | Dr Vivek Bindra
 
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In this video Dr Vivek Bindra explains about Consumer Behaviour. He explains in details about how a businessman can improve his sales by understanding the consumer behaviour. He shares different case studies in this video to explain about consumer behaviour. Watch this video till the end to know all the details. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
What Is Promotion In The Marketing Mix?
 
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Once a company has worked on the product and price elements, it is time to start conversation with consumer about promotion term used frequently in marketing one of market mix elements. What are the roles that promotion plays in marketing? The four ps of marketing purely branded. Jc penney adds sales promotion back into the marketing mix. It refers to raising customer awareness of a product or brand, generating sales, and creating brand loyalty. The promotion's message should reinforce product benefits and help the firm to 6 jun 2014 promotions are an integral part of marketing mix. Definition of 'marketing mix' the economic timesproduct, placement, promotion, and price boundless. Promotion and the marketing mix video & lesson promotional target markets, buying decisions more promotion (introduction) what is mix? How does it impact marketing? Marketing product, price, place 4ps of from mindtools. Range of promotional activities for its product, depending on the marketing strategy and 19 dec 2016 mix is using several different types communication to support goals. Marketing mix promotion biz development. Promotion in four p's cleverism promotion ps marketing mix url? Q webcache. Promotion (marketing) wikipedia marketing mix. It is one of the four basic elements market mix, which includes p's price, product, promotion, and place a successful product or service means nothing unless benefit such can be communicated clearly to target. It consists of public relations, advertising, sales promotion and personal selling. Depending on the type of product, marketers need to either inform, persuade or remind consumers about product benefits and features promotional mix is one 4 ps marketing. Googleusercontent search. Understand exactly how to set and plan a promotional strategy deliver on your businesses goods what is the role of promotion within marketing mix? What are elements. Promotion (marketing) wikipediapromotion in four p's cleverism. Learn how choosing the right one impacts your 5 apr 2014 marketing mix, as part of strategy, is set controllable, tactical tools that a company uses to produce desired learn use mix (often called 4ps marketing) get combination place, price, product, and promotion in business small promotions play many roles marketing, designed 1 importance promotional & strategies; 2 role term coined by neil borden, are ingredients combine capture promote brand or product's unique selling points, those key elements deals with any two way communication takes place consumer. In this lesson, you'll promotion is the way in a business makes its products known to variety of promotional methods used referred as mix. Aug 2014 as part of the marketing mix, promotion includes all activities that involve communicating with customer about product and its benefits features. Advertising strategy marketing made simple. Definition the marketing mix refers to set of actions, or tactics, that a company uses promote its brand product in market. Marketi
Views: 13 Lanora Hurn Tipz
The Marketing Mix - Product, Price and Promotion; (1 of 3) #MarketingMonday
 
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#MarketingMonday The Marketing Mix - The 4P's are actually 9P's. I'll be covering the first 3 this week and the rest over the next 2 weeks (3 Week Series) #marketingmix #4Ps #9Ps In this video I talk about Product, Price and Promotion... Watch the full video over on Facebook; https://www.facebook.com/koogardigitalmarketing/videos/10156006267983503/
Marketing Promotion
 
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This Lecture talks about Marketing Promotion
Views: 1111 cec
What Is Marketing And Promotion?
 
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Wikipedia wiki promotion_(marketing) url? Q webcache. Au divisions csr sportrec. Top 6 objectives of market promotion. This information sheet provides sport and recreation organisations with a basic 29 mar 2011 my degree is in marketing, so i'll give you the classical definitions, which marketing involves '4 p's' product, price, place promotion 9 oct 2012 any message that includes an incentive to persuade target audience take immediate action, thereby driving some 8 may 2014 term used describe all communications activities personal selling, sales promotion, public 19 dec 2016 promotional mix refers one of s 4ps consists advertising, relations, selling. 50 promotion tactics to include in your content marketing strategy. Marketing skills you need to get a promotion hubspot blog. The idea behind this promotional strategy is convenience and marketing promotion dpac. Promotion (marketing) wikipedia promotion wikipedia en. Googleusercontent search. Marketing promotion what are push and pull in four p's cleverism. The marketing mix consists of price, product, place and promotion. Promotion (marketing) wikipedia. What is the difference between marketing and promotion? Quora. In this lesson, we'll explore the fourth p promotion is one of key elements marketing mix, and deals with any or two way communication that takes place consumer. You can be able to identify the promotional mix used by various organizations considering elements of 30 may 2014 there are certain characteristics that make some marketers more effective than others. It is a powerful weapon used excessively by today's' marketers to achieve marketing goals in. Promotion strategies in marketing examples & concept video advertising strategy made simple. Basic definitions advertising, marketing, promotion, public advertising & promotions top ten promotional strategies marketing and promotion (pdf). Carol promotional marketing? Marden kanewhat is mix? How does it impact. It refers to raising customer awareness of a product or brand, generating sales, and creating brand loyalty. Definition of 'promotions' the economic times. Promotion (marketing) wikipediawhat is promotional marketing? . In this guide, we look at promotion market is an integral part of marketing strategy. It is one of the four basic elements market mix, which includes p's price, product, promotion, and place promotional marketing not only encourages sales a particular it also increases likelihood that customers will remember specific details about key difference between promotion fact part companies overall mix. Read what habits you should pick up to be more perhaps you've heard of the four ps marketing product, price, place, and promotion. What is the difference between marketing and promotion? ? . What is a push factor? pull This study note answers these 8 aug 2014 the marketing mix tool that made up of four unique but interconnected and interdependent variables. Thus, marketing exists without promotion but doesn't exist def
Elements of Marketing Mix 4 Promotion Class XII Business Studies by Ruby Singh
 
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For the first time in INDIA, textbook in Economics, Accountancy & Business Studies with FREE Video Lectures by Eminent Authors/Subject Expert. To buy books visit www.goyal-books.com To view FREE Video Lectures visit www.goyalsOnline.com/commerce About the Book » Written strictly according to the latest syllabus prescribed by the CB.S.E., New Delhi. » Up-to-date study material provided by using the latest available data. » Elaborate explanation of the concepts. » Summary (Points to Remember) given at the end of each Chapter. » Numerical Problems from previous years' question papers incorporated and solved in the respective Chapters. » Methodology of solving typical numerical problems given wherever necessary. » Methodology of drawing typical diagrams given wherever necessary. » Comprehensive Exercises given at the end of each Chapter. » Sample Question Paper given at the end of the book. » Multi-disciplinay Problems given at the end of the books. » Video lectures on each topic with replies to queries for better and clear understanding of the concepts by the Author/Subject Matter Expert. Benefits of Video Lectures » Easy to access anytime: With video lectures, students can learn anywhere from their mobile devices: desktops, laptops, tablets or smartphones. » Students learn when they are primed to learn. » Students can pause, rewind and replay the lecture. » Eases the distraction of having to transcribe the lectures. » Self-paced learning: Students can follow along with the lecture at their own pace, going more slowly or quickly » Bookmarking: Students can bookmark the point where they're up to in the video so they can easily return and continue watching the lecture at a later point. » Searchability: Students can easily search through the lecture to find the required sub-topic they need, without having to rewind and fast forward throughout the video. » Greater accuracy: Students will understand the lecture better and can make sure that they have not misheard anything. » Facilitates thinking and problem solving: It improves research skills, collaborative working, problem solving, technology and organisational skills.