"ERMANNO SCERVINO" The White Renaissance Pitti Uomo 86 Firenze by Fashion Channel
To mark the Firenze Hometown of Fashion initiative, Ermanno Scervino celebrates the 60th anniversary of the Centro di Firenze per la Moda Italiana, presenting the first Men's and Women's no season collection at the Forte Belvedere. Four ambiences, twenty models and a selection of looks for women narrating an original, free and debunking interpretation of the Sala Bianca, the historic site of Italian Fashion made famous by Giovanni Battista Giorgini, the pioneer of Made in Italy. Ermanno Scervino fixes an instant, a dream image: his creations become a tableau vivant set upon the panoramic terrace of the Forte Belvedere, with the beauty of Florence as a backdrop. Ethereal, demi-couture garments for Women are an accolade to the ultimate know-how of the Maison, whereas for Men the inspiration comes from the street, but flaunting sophistication and elegance in the materials and innovation in the processing.
Young, rock, and street: this is how Ermanno Scervino declines white and all the gradations of off-white from ivory to whitewash, with appliqués and details IN SILVER LEATHER. Conceived for young globetrotters -- from the metropolises of the West Coast to the coolest shopping streets in Europe and Asia -- the first no season collection presented twenty different looks for Men. The military theme featuring oversize-fit parkas, t-shirts and pea jackets alternates with tailored total white and sportswear in shades of grey and whitewash. RIBBON yarns, canvas, cashmere, leather and technical fabrics embellished by inlay, coatings and stone-washed finishes. On the feet sneakers and lace-ups: all strictly white. The collection is rounded off by the special Women's dresses in organza and tulle.
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