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Reigning champion strode onto Wimbledon's Centre Court with a new look on Monday afternoon after signing an astonishing £220million sponsorship deal with Uniqlo.Eight-time All England Club champion Federer has agreed a decade-long, £22m-a-year partnership with the Japanese clothing firm. The Swiss star sported a Uniqlo-branded white jacket, top, shorts, socks and headband and carried a Uniqlo-branded white bag ahead of his match against Dusan Lajovic.However Federer's new clothing and baggage range is not available to buy in the chain's shops and a spokesman was unable to say how much it might one day cost. The Japanese firm do not make tennis shoes either and so Federer wore Nike trainers.Last month Federer confirmed that his long-standing contract with Nike came to an end in March amid rumours he was poised to agree a £22million-a-year, decade-long deal with Japanese clothing firm Uniqlo. FEDERER'S NEW WIMBLEDON LOOK Stand-up collar white shirt with burgundy lines on the bottom of the sleeves and on the front. Uniqlo logo on the front and left sleeve.White shorts with burgundy lines down either side.Dry Ex material and breathable mesh used to limit sweat. The 36-year-old winner of a record 20 career Grand Slams had worn Nike his entire career and the American company still owns the trademark 'RF' logo. Tadashi Yanai, Uniqlo founder and chairman, said: 'Mr Federer is one of the greatest champions in history; my respect for him goes beyond sport.'Our partnership will be about innovation on and off court. We share a goal of making positive change in the world, and I hope together we can bring the highest quality of life to the greatest number of people.'Uniqlo will help Mr Federer continue taking tennis to new places, while exploring innovations in a number of areas including technology and design with him.' Federer added: 'I am deeply committed to tennis and to winning championships. But like Uniqlo, I also have great love for life, culture and humanity.'We share a strong passion to have a positive impact on the world around us and look forward to combining our creative endeavours.' Federer was keen to play down the new deal at the Stuttgart Open.'It's rumours... but I haven't had a contract with Nike since March,' Federer said. 'We're talking. We'll see what happens. I'll let you know.'His attire at the grass-court tournament on Monday has confirmed his new deal.Moments after Federer stepped out on to court, Uniqlo's official Twitter account posted: 'UNIQLO is honoured to welcome as our new Global Brand Ambassador!' Federer breezed past first round opponent Lajovic in straight sets, winning 6-1, 6-3, 6-4. In his post-match press conference he wore a Uniqlo-branded hoody and said: 'I was excited to wear Uniqlo today.'I must tell you, it's been a long time coming. I felt very good out there. It's also crucial to play well, so it was