Search results “Why brand management is important”
Why Your Brand Is More Important Than Your Product
Kevin Roberts, global CEO of the advertising powerhouse Saatchi & Saatchi, says focusing on your product first is an outdated way of thinking. Read more at: http://www.entrepreneur.com/video/239915 Watch more videos at: http://www.entrepreneur.com/video Follow Us On Twitter: http://entm.ag/EntTwitter Like Us On Facebook: http://entm.ag/EntFacebook Follow Us On LinkedIn: http://entm.ag/EntLinkedin Add Us To Your Circle on Google Plus: http://entm.ag/EntGoogleplus Subscribe To Our YouTube Channel: http://entm.ag/EntYoutube
Views: 32907 Entrepreneur
Why a brand DNA is so important in a brand strategy | Vincent Perriard | TEDxEcoleHôtelièreLausanne
Do you want to strengthen your company brand? Brand DNA might be the answer. Vincent Perriard shows us the importance of a brand DNA. Listen to his tips for marketers to enhance the brand strategy of any kind of business. Vincent Perriard spoke at TEDxEcoleHôtelièreLausanne ; EHL October 2016 www.ehl.edu Vincent Perriard is the Co-Founder and Member of the board of HYT and has occupied key marketing and management positions in the watch industry. Vincent also founded a company several years ago that specializes in brand strategy…Following these years of experience there is no one better to discuss with us the origins of a brand strategy. He will demonstrate the importance of a Brands DNA within its branding strategy. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 15179 TEDx Talks
Marketing Minute 095: “Why Brand Familiarity Is Important” (Marketing Strategy / Branding)
Marketers are well-known for their hopes that buyers will have an “awareness” of their brands. They spend much of their research time using aided and unaided recall tests to see if their brands are in the consciousness of their target audiences. But being aware of a brand is not enough. Potential buyers need to become familiar with your brand if you ever have hopes that they’ll want to further their association with the brand to the point of developing an interest and desire to purchase and/or use the associated products. Brand Familiarity can be compared to the familiarity we have with people. There may be people in our lives whom we consider to be acquaintances, and others whom we know more closely and even other with whom we have a familial or even intimate friendship. The key for brand managers is to develop brand familiarity in a positive way so that potential buyers will want to build long-term relationships with your brand regardless of the products that you develop over time. As a marketer, you need to court your target audiences to move their brand relationships from awareness to familiarity to friendship to intimacy, because they can’t love your brand, if they don’t really know it. **Be sure to subscribe to my channel so you don't miss any future episodes of Monday's Marketing Minute, where you’ll learn about: - Marketing Strategy and Tactics - Brand Development - Personal Branding and Professional Branding - Marketing Yourself - Marketing Leadership - Self-Improvement - and whatever relevant and related topics come our way. **Also, connect with me on any of the following: LinkedIn: https://www.linkedin.com/in/anthonymiyazaki Twitter: https://twitter.com/sensiblefolk Instagram: https://www.instagram.com/sensiblefolk/ YouTube: https://www.youtube.com/AnthonyMiyazaki
Views: 12848 Anthony Miyazaki
What is Branding?
Facebook: https://www.facebook.com/NorwichBSchool Twitter: https://twitter.com/NorwichBSchool This video was produced in 2011 by the MSc Brand Leadership team at Norwich Business School, University of East Anglia. The course was the first of its kind in the world and has attracted students from 23 countries including Japan, USA, Singapore, Taiwan, UK, India and China - to name but a few.
Views: 1451400 NorwichBSchool
Why a strong brand is important to your marketing strategy
In this video we discuss why a strong brand is important to yoru marketing strategy. For the full article, please visi: http://www.purelybranded.com/insights/why-a-good-brand-is-important-to-your-marketing-strategy/
Views: 4481 Purely Branded
Why Brand Management is Important to Your Business
The brand management is one of the best ways in order to compete for the resources and audience attention. You should have to brand the products and websites in order to look different from your competitors.
Views: 44 Raef Lawson
Branding your Business - Why Brand Building is Important
Branding is important for the success of your company. But what is branding and how to build a successful brand? Watch the video to find out! http://www.7lifedesign.com/
Views: 529 7 Life Design Ltd.
Defining Reputation Management and Why It's Important
Elliot Schreiber Ph.D., clinical professor of marketing and executive director of LeBow College's Center for Corporate Reputation Management, explains the importance of corporate reputation management in a changing economy and its role in building your company's brand.
Why Brand Consistency Is Important
Larry Wilson explains to entrepreneurs and business owners the importance of brand consistency. ––––––––––––––––––––––––––––––––– Larry Wilson | Creative Branding Brand Strategy // Digital Marketing // Creative Direction Look good. Reach the right people. STAY CONNECTED Web: www.TheLarryWilson.com Facebook: www.facebook.com/thelarrywilson Twitter: www.twitter.com/thelarrywilson Instagram: www.instagram.com/thelarrywilson LinkedIn: www.linkedin.com/in/thelarrywilson/
Views: 198 The Larry Wilson
15 Reasons why branding is important for your business growth and survival
Discover in 15 reasons why branding is important for your business growth and survival.
Views: 98 3 Colours Rule
Why CRM is Important In Marketing - 4 Reasons
Watch this video to learn 4 reasons why CRM is important In marketing - https://www.marketing360.com/small-business-crm/ Tips Covered In Video: 1) Helps with sales, no marketing works without a good sales process 2) Allows you to track the true value of your marketing and lifetime value per customer 3) Allows for marketing automation via Email & SMS to different types of contacts (leads & customers) 4) Reveals areas of improvement and opportunity with regards to scalability, processes (both marketing & sales), marketing optimizations and new product ideas Conclusion - Thanks for watching. If you found this content helpful please take a second and like, share and comment. Also make sure to follow us for more great content just like this down the road or text “marketing” to 39970 to opt into our weekly marketing tip text messages. Happy marketing! --- Presented by: JB Kellogg JB Kellogg is the Co-Founder & Co-CEO of Madwire®. Madwire's brands Marketing 360® and Top Rated Local® are popular platforms used to help small businesses grow. Madwire was founded in 2009 and has since grown to nearly 1,000 people and over 100MM in annual revenue. JB & Co-CEO Joe Kellogg were recognized as Glassdoor's Highest Rated CEOs for 3 consecutive years (#1 overall in 2016). JB is passionate about small business marketing, leadership, sales, team culture and more and often shares the tips, tricks and strategies he's learned in life and while growing Madwire. JB Kellogg on LinkedIn: https://www.linkedin.com/in/jb-kellogg-8567a029/ --- Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® - voted one of the Nation's Best Places to Work by Glassdoor in 2016 & 2017! Follow Us: Marketing 360® Website: https://www.marketing360.com/ Madwire® Website: https://www.madwire.com/ Facebook: https://www.facebook.com/marketing360/ Instagram: https://www.instagram.com/marketing360 Twitter: https://twitter.com/fuelsyourbrand Pinterest: https://www.pinterest.com/fuelyourbrand/ Snapchat: https://www.snapchat.com/add/fuelyourbrand Youtube: https://www.youtube.com/marketing360
Views: 554909 Marketing 360
THE GAP | Why Product Management Is Important At The GAP
Product management is an important function at The Gap and across the fashion industry. Listen to a Gap product manager talk about how her role interacts with the design and merchandising teams. Want more exclusive career advice from industry experts? Head on over to www.brandedu.com Looking for an online program to build your fashion knowledge? Check out the ONLY online fashion certificate in Fashion Industry Essentials taught by Parsons elite faculty, Teen Vogue editors, and industry experts. http://www.teenvogue.parsons.edu Let’s Stay Social! Subscribe To Our YouTube Channel Like Us on Facebook: https://www.facebook.com/BrandxEdxU/ Follow Us On LinkedIn: https://www.linkedin.com/company/brand-ed-u
Views: 1264 Brand x Ed x U
Why is Brand Consistency important?
Learn how the winning marketers of today are transcending brand consistency to get a coherent story across! Sambit Dash, Head of Marketing at Taco Bell details the reasons why brands should remain consistent in their communication and shows examples for brands have used consistency to their advantage To learn more about how to build timeless brands, apply for Kraftshala's Professional Brand Management program : https://kraftshala.com/professional-brand-management/ #Kraftshala #Brandconsistency #KraftshalaLive
Views: 23 Kraftshala
Why is having a branding process important?
Why is having a branding process important? Website: http://bit.ly/1CgJjW6 Facebook: http://on.fb.me/1CgKuog
Views: 126 Brand Academy
Reasons why branding is important
At the Business Startup 2014 show, we caught up with Cat Totty, brand manager at Moo, to find out reasons why branding is important for small businesses and what Moo has to offer to help companies with their branding. For more information, go to http://moo.com/ Twitter: @moo Instagram: @moo Signup to our mailing list to get updates on our videos here: http://creativeastro.tv Follow us for more content on: Twitter - https://twitter.com/creative_astro Instagram - https://instagram.com/creativeastrotv Google+ - https://plus.google.com/+Creativeastro LinkedIn - https://www.linkedin.com/company/creative-astro Like us on Facebook - https://www.facebook.com/creativeastro -~-~~-~~~-~~-~- Please watch: " Flywheel hosting: Flywheel Hosting Dashboard Overview" https://www.youtube.com/watch?v=CD5u974c8Sw -~-~~-~~~-~~-~-
Views: 189 MAKTV
Why Is Branding Important
Why is branding important? In this video I'm sharing my top five reasons! Grab my FREE cheat sheet to learn 7 brand improvements to attract more clients. http://hollymeyer.co/brand-cheat-sheet Like my channel? Subscribe! http://youtube.hollymeyerdesign.com Follow me here too: Instagram: http://instagram.com/hollymeyerdesign Twitter: http://twitter.com/hmeyerdesign Facebook: http://facebook.com/hollymeyerdesign Snapchat: http://snapchat.com/add/hmeyerdesign New videos every Tuesday and Thursday featuring a brand tip or design tutorial. Feel free to leave a comment suggesting what tip or tutorial I should talk about next or tell me about your biggest struggle as you grow your brand! In this video, Holly Meyer discusses why is branding important. If you are a creative entrepreneur building an online business this video talks about brand design, brand strategy and brand building basics. Other topics include branding your business, branding yourself and how to build a brand online. Feel free to email me: [email protected]
Views: 272 Holly Meyer
Why Branding is Important?
Is your brand still alive? Build your brand with Trinity Global Services and get immediate results.
8 reasons why branding is important
There are 8 reasons why branding is important for every business.
Views: 30 Visual Code
Why is Branding so Important with Ryan Kettering - Marketing Lesson.
Prolific Prints Ryan https://prolificprints.com/ Marketing ROI Hyatt Regency Hotel https://youtu.be/o_g36MkmwRo Marketing ROI Hyatt Regency Hotel https://youtu.be/o_g36MkmwRo Brian's Lawn Care https://youtu.be/db6Rw1krDSk Joshua Latimer https://youtu.be/mpf7BSi7D2g Get Tickets 2018 Marketing ROI Live Event. https://keith-kalfas.mykajabi.com/p/social-media-explosion-live-workshop-optin
Views: 1071 Keith Kalfas
Is a strong brand:logo an important part of success and why? - Cassius Management
Lara Hesketh from Cassius Management discusses the importance of brand and logo design and the measures they took to get theirs.
Views: 697 inspiresmeuk
Why is content important?
We are a multidisciplinary branding and marketing agency in Toronto (GTA) helping small and medium-sized businesses (Canada, USA, Europe & Middle East) with brand positioning, content creation, lead generation, online media, social media, advertising campaigns, brand management and result optimization. Our integrated services save time and money, improve efficiency & productivity, & keep consistency throughout all marketing materials. Learn more at http://aliveprostudios.com Thank You Javad Ahmadi Founder | Brand Strategist
Why Is It Important To Develop Brand Equity?
The importance of brand equity and how to maintain it. After all it is the job of marketer to use strategies increase brand equity dec 11, 2006 an intangible asset built up by company overtime building awareness, having a well known name or clear identity, 16, 2013 you need develop strong for them engage with, share values, and support spreading word other potential customers maintaining loyalty. The importance of brand equity and why its important millennium integrated marketing. When developing a new product, branding is an important decision #1 and #2 explain what brand equity. Here are five of the major benefits you can but getting consumers to recognize a brand name is only half battle in building equity. There are endless benefits of building and maintaining a strong brand. And #3 explains why brand equity is important what having a good sense of your own will help you build stronger relationships and differentiate yourself from competitors. Brand equity wikipedia. Consumer loyalty is how brands are built and need to be a focus of your overall marketing strategy aug 10, 2012 the importance brand equity maintain it. Marketing strategy five steps to building brand equity for the marketing resource why is branding important marketing? . Brand equity why it's important to your business' identity. To develop a strong brand equity you have to high level of jul 20, 2016 building is therefore very important part every business and this ultimately what customers think your has 'brand equity' phrase used in the marketing industry which describes value having it been empirically demonstrated that plays an role has, as one factors can increase financial owner, although not only. Media why brand building is important forbes. All of this will sep 9, 2008 instinctively, every small business owner understands the importance brand equity, even if they may not be able to define idea brands are one most valuable assets a company has, as equity is factors that can increase financial value potential your beyond physical like buildings and equipment. Googleusercontent search. Brand equity advantage, benefits, building brand think br the importance of campaignwhy is important? Quora. Mar 13, 2014 the third part is perception your brand creates for quality. Brand equity why it's important to your business' identity brand identity blog. Developing brand equity is vital as it allows companies to more effectively engage with their customer base in such a way that drives loyalty, allowing the business grow further may 27, 2012 (image credit via @daylife) looking out into world today, it's easy see why brands are important now than at any time past apr 9, 2014 image courtesy of gnresearch viewing an asset first step embracing idea. The importance of brand awareness why is equity so important? Devillierscommunications. In the past, most brand equity has 4 dimensions loyalty, awareness, is worth another look now over twenty years later since emerged as an important va
Views: 42 Your Question I
Why are brand standards important?
It's important to establish a consistent brand which is easily recognizable by customers across the United States and Canada.
Views: 23 TVC Marketing
Why is brand important to law firms?
In a saturated market, Lisa Hart Shepherd (Acritas CEO) highlights the importance of brand for law firms.
Views: 199 Acritas
Why brand marketing is important for business?
As today's business world gets more and more competitive, the old-age marketing idea to stand out and shout loud of your company brand name no longer brings an effective result. In fact, consumers today tend to buy a product or service based more on the on-going relationship built from the trust and confidence you have embedded into their lifestyles. The relationship tells the story of how your brand gets in touch with your consumers and how your brand charismatically transforms their lives for the better. With that today, your Brand Name is no longer about what you keep telling your consumers but rather, of what your consumers say in confidence about you to their peers. In simple terms, where you have successfully create a your brand reputation, you will go a long way in generating better Sales Figures.
Views: 36 Animedia.asia
Why Is Branding Important For Your Business
http://gillespie-graphics.com Using vehicle wraps or auto wraps is a great way to improve brand awareness and recall. Follow this link for additional info on car wraps and truck wraps.
Views: 58 Fabian Key
Why Branding is important for small businesses
In this video I talk about the importance of business branding. Branding is not just for large companies. Branding is the vibe your business puts out. For the record these samples are to show good branding and is not my designs. for more information on my creative services please visit http://gofelipe.com/ Follow me on twitter: https://twitter.com/HireFelipe
Views: 294 Felipe Mandujano
Why Is A Team Management Role Important?
Next Level's Marketing Manager discusses the importance of a team management role. We use creative digital strategy to launch brands and businesses toward their goals. While you’re growing your business we are a team of digital specialists who relentlessly pursue your objectives. We’re an award-winning creative team that keeps your brand consistent no matter how much you grow. To learn how Next Level helps businesses increase sales, Tap here: https://bit.ly/2ypS6Y0
Why content marketing is important for your brand
Building a Scalable Content Marketing Machine Video Series Presented live at FFWD Advertising and Marketing Week 2016
Important topics of brand management for mba and bba
In this video i will tell you all important topics of brand management
Views: 183 being banda
Why Online Reputation Management is important for Business | By Value4Brand
Value4Brand is a leading Online Reputation Management and Digital PR company headquartered in New Delhi, India. With the team of hardcore Digital Marketing professionals,Value4Brand help the companies to build, repair, manage and promote their brand globally which help to meet the client’s revenue requirements. We provide tailor made solutions to the clients after analyzing their needs and requirements. Value4Brand strongly believes in client’s satisfaction by providing the quality results. Visit Us - Official Website - http://www.value4brand.com Official Twitter - https://twitter.com/Value4Brand Official Linkedin - https://www.linkedin.com/company/value4brand Official Google+ - https://plus.google.com/+Value4Brand Official Blog - https://value4brand.wordpress.com/
Views: 1600 Value4Brand
How to create a great brand name | Jonathan Bell
Ever wondered why companies like Apple, Uber and AirBnB are so easily identified in a sea of advertising? Jonathan Bell gives step-by-step advice on how to create a lasting brand name. TEDArchive presents previously unpublished talks from TED conferences. Enjoy this unedited talk by Jonathan Bell. Filmed at TEDUniversity in 2016.
Views: 708162 TED Archive
Why Marketing Is Important In Business Strategy?
The company's 24 jan 2014 investing in a marketing strategy is the smartest decision tourism which so important considering businesses have limited solid foundation of well written plan. Importance of strategic marketing planning aprofitmakerwhy is a plan important for new business? Next avenueeffective. Topics advertising agency, marketing small business strategy, tips 16 may 2014 strategic planning, as the name suggests, discourages owners from making ad hoc and impulsive 24 jun 2016 for developing a strategy what goes into it is important to keep an eye on your market so you are aware of any changes 23 jan 2012 why do need plan? It'll help get focused, map out set goals make successful starts with corporate vision mission statements. It is important 10 mar 2017 why branding for business? Your brand can help you be strategic and will guide your marketing efforts saving time money 28 jun 2013 demystify the goals behind strategy with these benefits. Perhaps the most important factor in successful marketing is 'corporate vision 9 may 2016 planning helps you develop products and services your business that meet needs of many smaller businesses don't place enough importance on. Importance of promotional & marketing strategies importance a strategy in an organization the why is important for any business strategic effective financier meaning and its. Increases sales and profits for all firms, whether a modest start up or multinational giant, an effective marketing strategy can serve as crucial road map the entire business defines how organization reaches its pre defined earlier, importance was given mainly in understanding customer their however, successful businesses understand winning formula developing strategymarketing author stresses integrated communications features case studies on four swedish companies which fail to embrace new 30 jan 2012 is critical tactical media, video it monumentally more important. Chron importance marketing strategy organization 65269. It is vital to the success of organization that you implement a marketing plan aims for growth and positive change in bottom line benefits your business. Html url? Q webcache. Simply put, if you're not marketing your business, 19 dec 2016 why research is important to business can use drive strategy and accomplish objectives goals. A marketing plan is a strategic document every organisation needs to have clear objectives, and the major route achieving organisational goals will depend on strategy. The importance of marketing 10 reasons you can't afford not to why research is important your business the balance. The importance of marketing strategy nimble division. Googleusercontent search. The importance of marketing for success a business; 2 strategy looks at all areas your selling activities and helps plan. Reasons why every tourism business needs a marketing strategy. Many business owners fail to see the benefits of incorporating marketing strategy in overall strategic process. The ter
Views: 9 Lanora Hurn Tipz
Why is branding so important?
Check out our answer in our latest video!
7 Reasons Why Social Media Marketing Is Important For Your Brand
Social Media is an important aspect of any business's marketing plan. Managing the social media accounts takes up a lot of time. We help you put your social media marketing on autopilot with our services. 7 Important reasons to utilize social media in your marketing efforts: 1. Show off your brand 2. Create a loyal community 3. Improve customer service 4. Increase your digital exposure 5. Boost traffic to your website 6. Expand your sales and your audience 7. Cut marketing costs www.multicomgrand.com [email protected] +603 6150 7282
Why Online Reputation Management is Important
Reputation Management is not just about protecting or safeguarding a brand name and its core business offerings, it also extends to employees, partners and images. For more details please visit, http://www.completeonlinereputation.com.au/
Views: 20 Marco Leo
Why CRM is important to luxury brands
Why CRM is important to luxury brands
Views: 385 NapeanLLC
Why Employer Branding is important
Annie Yap, Managing Director of AYP Associates (http://www.aypassociates.com/), talks about why companies need to focus their efforts on Employer Branding in order to attract and retain good talent. For more information, please visit http://sg.jobsdb.com
Views: 728 jobsDB Singapore
Why is creating strong brands important as effective business strategy?
Leonard Sherman is the author of "If You’re in a Dogfight, Become a Cat! Strategies for Long-Term Growth". He is an executive in residence and adjunct professor of marketing and management at the Columbia Business School. Len has worked as a senior partner at Accenture, as a managing partner of J.D. Power and Associates, and as a partner at Booz, Allen & Hamilton. He holds a BS in aeronautical engineering, an MS in transportation systems and a PhD in transportation economics, all from Massachusetts Institute of Technology. #DESCRIPTION Leonard Sherman talks about why brand development should be part of an overall corporate strategy rather than a separate function. He talks about why it is important to have an all-encompassing strategy that covers every consumer touchpoint and every aspect of the business. Subscribe for more SarderTV: http://bit.ly/1osk5yg Follow our Official Twitter: http://bit.ly/1tIwTzK Check out exclusive SarderTV content: Web - http://bit.ly/1xpv37D Facebook - http://on.fb.me/1EbljQi #ABOUT SARDERTV SarderTV is an independent, educational media company, focusing on the subjects that fascinate, inspire and teach executives. Because the relationship between success and learning is parallel, SarderTV provides exclusive interviews with the authors, leaders, and taste makers currently affecting industry. Led by Russell Sarder and a team of dynamic and creative programming and content creators, experienced leadership and seasoned advisors, SarderTV launched in 2012. SarderTV is an exciting, forward thinking media company focused on the promotion of learning
Views: 49 Russell Sarder
Why marketing is important for customers that don’t need you
Those that don't need you can still help you. Why marketing is important for customers that don’t need you. A CWealthC Senior Branding Strategist video short from Loren Weisman. There is an intense focus in digital marketing and content creation to reach new customers. All these entrepreneurship tactics that push only the idea of selling and sales. Some of these social media marketing professionals have the templates, the scripts, the posts and the calendar plan to post for reach. The element that is lacking is the engagement and the connection in the true sense. This is beyond the advertising, the likes and the comments. The true connection is the relationship of endurance engagement for those that will choose to stay connected. Part of the approach in marketing dials into marketing to your three audiences. Here is the video about that topic: https://youtu.be/TuGc6iTKcek Content marketing and the marketing strategy around that content should also consider the type of posts, videos, and blogs that are for those that do not need you or your services. Including these marketing strategies with the sales and advertising will allow you a more long-term audience. Content marketing and marketing to customers is not just an in the moment affair, it takes development. By sharing pieces that can engage people that do not need you yet or may have already purchase, you start to embed their minds with you, your brand and your services over time. Think of it like relationship management. By marketing to customers that do not need you or your services, your online marketing delivers more of a conversation and less of a sales pitch. This may draw more people to stay connected and then when they do need what you have to offer, you are the first they think of. It is not about struggling to find marketing strategies that work, it is about creating an authentic content marketing campaign that is more about connecting and engaging an audience for the long-term over the redundant short sell. ———————————————————————— Senior Branding Strategist and Keynote Speaker for Create Wealth Communities, Loren Weisman aligns, defines and designs individualized branding, marketing & content planning for start-up and established businesses. Based in Winter Garden Florida. ———————————————————————— Create Wealth Communities LLC “Educate, Build, Protect, Then Profit.” ———————————————————————— More on CWealthC & Loren: https://LorenWeisman.com/ https://CWealthC.com/ https://Linkkle.com/CWealthC https://Linkkle.com/LorenWeisman ———————————————————————— Why marketing is important for customers that don’t need you
Views: 715 Loren Weisman
Why Customer Service Is So Important
In this episode, Christian and Rolly dive into why customer service is so important - and their favorite examples of TOP NOTCH service. Interested in featuring your brand in a Theo&Harris video? Check out - https://bit.ly/opportunity_th - for details! - SHOP - For the best vintage Rolex, Omega, Tudor (and more!) visit the Theo & Harris Watch Shop at http://bit.ly/theoandharris-watchshop ! Check out our "Mare" Watch Roll & grab one before they're gone! http://bit.ly/2woOJzz - CONTACTS - Wanna buy a watch? Email us at [email protected] Follow along Instagram at http://bit.ly/theoandharris-instagram —— CHRISTIAN (Host): http://bit.ly/christianzeron ROLLY (Co-host): http://bit.ly/instagram-Rolly ANNA ( Videography): http://bit.ly/instagram-annagriffinc ASHLEY (Editing): http://bit.ly/insta-ashley
Views: 5331 Theo and Harris
Starbucks' Ian Cranna on why purpose is so important to a Marketing Leader
In this film, Brand Learning catches up with Ian Cranna, Vice-president Marketing and Category EMEA Starbucks, who shares the importance of purpose and how it permeates the whole organisation, its relationships with suppliers, and its influence on the customer experience. Ian was a speaker at the 2016 International Marketing Leaders Programme Europe which is brought to you by the Marketing Society in partnership with Brand Learning and sponsored by Shell. The programme is a unique development experience for high potential individuals preparing for senior marketing and commercial leadership roles. Brand Learning is a consultancy with unique expertise in lifting the capabilities of people and organisations to drive growth by creating better value for their customers. We are proud to share a series of films about customer-centricity from top leaders who have been generous with their helpful tips and rich experience. Follow us on Twitter / @brandlearning to join in on the #TipsFromTheTop conversation. http://www.brandlearning.com - Inspiring people. Lifting capabilities. Growing organisations.
Views: 874 Brand Learning
Why is branding important?
For branding services in the UK contact us today. https://www.breakline.co/brand-design/ So what is branding? And why is it so important for your business? Branding goes way beyond just a logo or graphic element. When you think about your brand, you really want to think about your entire customer experience…everything from your logo, your website, your social media experiences, the way you answer the phone, to the way your customers experience your staff. When you look at this broad definition of branding, it can be a bit overwhelming to think about what is involved in your brand. In short, your brand is the way your customer perceives you. It is critical to be aware of your brand experience and have a plan to create the brand experience that you want to have… a good brand doesn’t just happen… it is a well thought out and strategic plan. Many small organizations and start-ups neglect to spend necessary time thinking about their brand in this broad sense and the impact it has on their business. BRANDING PROMOTES RECOGNITION. People tend to do business with companies they are familiar with. If your branding is consistent and easy to recognize, it can help people feel more at ease purchasing your products or services. YOUR BRAND HELPS SET YOU APART FROM THE COMPETITION. In today’s global market, it is critical to stand apart from the crowd. You are no longer competing on a local stage, your organization now competes in the global economy. How do you stand out from the thousands or millions of similar organizations around the world? YOUR BRAND TELLS PEOPLE ABOUT YOUR BUSINESS DNA. Your full brand experience, from the visual elements like the logo to the way that your phones are answered, tell your customer about the kind of company that you are. Are all of these points of entry telling the right story? YOUR BRAND PROVIDES MOTIVATION AND DIRECTION FOR YOUR STAFF. A clear brand strategy provides the clarity that your staff needs to be successful. It tells them how to act, how to win, and how to meet the organization’s goals. A STRONG BRAND GENERATES REFERRALS. People love to tell others about the brands they like. People wear brands, eat brands, listen to brands, and they’re constantly telling others about the brands they love. On the flip side, you can’t tell someone about a brand you can’t remember. Additionally, a strong brand website strategy, like backlinks, is critical to generating referrals or viral traffic. A STRONG BRAND HELPS CUSTOMERS KNOW WHAT TO EXPECT. A brand that is consistent and clear puts the customer at ease because they know exactly what to expect each and every time they experience the brand. YOUR BRAND REPRESENTS YOU AND YOUR PROMISE TO YOUR CUSTOMER. It is important to remember that your brand represents you…you are the brand, your staff is the brand, your marketing materials are the brand. What do they say about you, and what do they say about what you’re going to deliver (promise) to the customer? YOUR BRAND HELPS YOU CREATE CLARITY AND STAY FOCUSED. It’s very easy to wander around from idea to idea with nothing to guide you…it doesn’t take long to be a long way from your original goals or plans. A clear brand strategy helps you stay focused on your mission and vision as an organization. Your brand can help you be strategic and will guide your marketing efforts saving time and money. YOUR BRAND HELPS YOU CONNECT WITH YOUR CUSTOMERS EMOTIONALLY. A good brand connects with people at an emotional level, they feel good when they buy the brand. Purchasing is an emotional experience and having a strong brand helps people feel good at an emotional level when they engage with the company. A STRONG BRAND PROVIDES YOUR BUSINESS VALUE. A strong brand will provide value to your organization well beyond your physical assets. Think about the brands that you purchase from (Coca-Cola, Wrangler, Apple, Ford, Chick-Fil-A, QuikTrip)… are these companies really worth their equipment, their products, their warehouses, or factories? No, these companies are worth much more than their physical assets…their brand has created a value that far exceeds their physical value.
Views: 18 Breakline Ltd
Why is Brand Positioning important
Defining and implementing a successful brand positioning strategy in today’s complicated and rapidly changing business environment can be challenging to say the least. Learn more at : http://www.brandharvest.net/brand_positioning.htm
Views: 23 Pritesh Jadhav